Photo courtesy of Love Well Lead Well
This Event Has Ended.
Intimate event on Sunday, August 10, 2025, to benefit The V Foundation through movement, mindfulness, and mission-driven connection!
Oakland Township, Michigan – On Sunday, August 10, 2025, from 9:00 AM to 12:00 PM, Pain to Purpose will bring together survivors, caregivers, wellness experts, and advocates for a powerful morning of healing and hope, all to raise funds for The V Foundation’s life-saving cancer research. Co-hosted by Live Well Lead Well and B.T.R. Nation, this 40-guest gathering will take place at the serene Adams Manor, where nature, nourishment, and non-toxic living converge in support of a vital cause. Adams Manor is located at 3800 Adams Road in Oakland Township, MI.
Actor and comedian Dave Coulier will headline the event,
sharing his personal cancer journey and how the intersection of movement, nutrition, and mindset supported his recovery. Guests will enjoy a guided nature walk, healing-centered wellness tools, nourishing breakfast bites, and meaningful conversations with founders and experts. A live Q&A session with Dave Coulier, Ashley Nickelsen (founder of B.T.R. Nation), and a representative from The V Foundation, will offer attendees a deeper connection to the mission.
“This is more than a fundraiser—it’s a tribute to resilience,” said Melissa Coulier, co-founder of Live Well Lead Well and event organizer. “Everyone in the room has been touched by cancer in some way. We’re gathering to share stories, tools, and hope — and to fund critical research that can save lives.”
Featured Speakers:
• Dave Coulier, actor, comedian & cancer survivor
• Ashley Nickelsen, founder of B.T.R. Nation
• V Foundation Representative
• Wellness Experts from Live Well Lead Well
Guests will enjoy nourishing breakfast bites, custom mocktails, ambient music, and access to breathwork, movement, and nature-based wellness practices throughout the morning. With only 40 spots available, the event is designed for intimate connection and reflection.
Tickets are $250 per person, with 100% of proceeds going directly to The V Foundation.
To purchase a ticket or make a donation, simply visit: LiveWellLeadWell.us
If you are unable to attend, donations are still welcomed. Please note “donation only” at checkout.
About the Co-Hosts
Live Well Lead Well
Founded by Melissa Coulier and Melanie Samuels, Live Well Lead Well is a holistic wellness company helping individuals reclaim their health and energy through functional movement, food as medicine, mindfulness, and nature-based healing. Their retreats, seminars, and wellness programs empower people to live well so they can lead well.
B.T.R. Nation
Founded by Ashley Nickelsen in honor of her parents, both of whom battled cancer, B.T.R. Nation creates clean, functional snacks made with purpose. Ashley’s mission is to help people snack better, feel better, and live bolder—especially during life’s hardest seasons. The brand name stands for Bold, Tenacious, & Resilient.
About The V Foundation
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. Since its inception, the Foundation has awarded nearly $400 million in cancer research grants nationwide through a highly competitive, peer-reviewed process overseen by its Scientific Advisory Committee. The V Foundation directs 100% of direct donations to cancer research and related programs, with administrative expenses covered by an endowment. In Michigan, the Foundation has supported impactful programs through institutions like the University of Michigan Comprehensive Cancer Center, helping fund research focused on early detection, treatment breakthroughs, and survivorship support.
Made possible by our sponsors: Planet Fitness (silver), BTR Nation, Taylor FORD, Better Health Market, Gardner White, Expand Marketing Group and Live Well Lead Well.