Photo by Polina Tankilevitch
Cincinnati, OH – Earth Mama Organics, the trusted herbal care brand behind some of the most recommended breastfeeding and baby care essentials, today announced a major retail expansion with Target, rolling out a curated assortment of breastfeeding, postpartum, and pregnancy products on Target.com beginning March 15, 2026, and in Target stores nationwide in late March. This launch significantly grows Earth Mama’s “village,” making it easier for parents to find the clean, effective support they rely on throughout the entire breastfeeding journey, as well as pregnancy, postpartum, and beyond.
“For more than two decades, parents have turned to Earth Mama when breastfeeding and postpartum for support when they needed it most,” said Kristen Chase, Earth Mama’s Director of Marketing. “Bringing this extensive line of new products to the shelves at Target means those same families, and countless new ones, can now reach for our products in the exact moment they need comfort, support, and a little extra care.”
On Target shelves and Target.com,
Earth Mama will feature a mix of beloved hero items and brand-new innovations designed to support comfort, recovery, and milk supply in simple, everyday ways:
- Booby Soothe Cabbage Cream – A first-of-its-kind cabbage cream at Target, formulated with cabbage leaf extract and soothing botanicals to help cool and comfort breast discomfort, including the tender transitions of weaning or when feeding routines suddenly change.
- Organic C-Section Balm – A gentle, herbal balm formulated for c-section incision areas, with carefully selected ingredients to nurture the look and feel of healing skin and support everyday comfort.
- Cradle Cap Cream – A thoughtfully formulated cream for dry, flaky baby scalps, made with carefully chosen ingredients for delicate newborn skin and designed for easy, no-fuss application.
Earth Mama is also introducing a new trio of multi-tasking lactation support products at Target, created as “multi-tasking products for the ultimate multi-tasker” – nursing and pumping moms who need targeted support that fits into real-life routines:
- LactaHYDRATE Organic Lactation Hydration Drink Mix – A raspberry-lime, USDA Certified Organic hydration mix packed with organic herbs traditionally used to support breast milk supply, including organic moringa leaf, organic ginger root and organic fennel seed, plus organic coconut water powder for hydration support. Each single-serve stick simply mixes with water, offering lactation support and hydration in one on-the-go drink.
- LactaGLOW Lactation Collagen Drink Mix – A raspberry-lime drink mix made with herbs traditionally used to support milk supply, such as moringa leaf, nettle, and shatavari, along with non-GMO, grass-fed collagen to support hair and skin “glow” potential as part of a daily postpartum routine.
- Organic Milkmaid Lactation Bars – Chocolate Chip Peanut Butter – USDA Certified Organic bars made with ingredients traditionally used to support milk supply, including organic moringa, organic flax seed, organic oats, and organic peanuts. Each Chocolate Chip Peanut Butter bar delivers 6g of protein and is made without gluten, dairy, soy, or fenugreek, offering a convenient, “no time to brew tea or swallow pills” option for nursing and pumping moms.
For parents looking for instantly giftable support, Target will also carry two new “ready-to-give” kits:
- Belly Bundle – Their already popular pregnancy skincare duo featuring Belly Oil and Belly Butter, formulated with organic herbs and oils to encourage skin’s natural elasticity and provide layered hydration for growing bellies, breasts, and hips, all packaged in a ready-to-gift box.
- Take Care Down There Postpartum Recovery Kit – Their best-selling three-piece postpartum essentials kit featuring Herbal Sitz Bath, Herbal Perineal Spray, and Organic Perineal Balm, thoughtfully formulated with herbal blends to help provide soothing comfort before and after childbirth, now in a beautifully boxed, easy-to-gift format.
All Earth Mama products are crafted using carefully selected ingredients, with safety and efficacy for pregnant, postpartum, and breastfeeding people at the forefront.
The expanded Earth Mama assortment will begin rolling out on Target.com on March 15, 2026, with in-store availability expected in late March.
For more information about Earth Mama Organics and its full line of herbal care for pregnancy, postpartum, breastfeeding, baby care, and beyond, visit EarthMamaOrganics.com.