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Article courtesy of Medart Hair
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New York ranks first with 2,120 searches per 100,000 population each year
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California has the highest average yearly searches, coming in at 708,938
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Mississippi residents are the least worried about hair loss, searching 1,010 times per 100,000 population each year
The study, by hair transplant experts Medart Hair, determined the states most concerned with hair loss by analyzing Google search data for 52 terms related to hair loss, then comparing these figures with each state’s population size. Some search terms included in the study were “hair loss treatment,” “hair growth serum,” and “does creatine cause hair loss.”
Michigan,
is ranked 25th in the list with a yearly search volume of 1,429 per 100,000. This is 10% less than the national average, showing that residents may not worry as much as some other states. One of the most searched terms is “postpartum hair loss”.
Across the U.S., the average total yearly searches for hair loss terms come in at 5,311,407, while the annual searches per 100,000 are 1,589.
New York tops the list with 2,120 searches per 100,000 population each year. On average, 414,960 searches were made in total each year by residents, with the top keywords being “hair loss treatment” and “hair growth serum”.
Massachusetts ranks second with 1,957 searches per 100,000 yearly, 23% higher than the national average. Residents also search for terms relating to postpartum hair loss and queries around the use of creatine.
California lands in third place with yearly searches per 100,000 of 1,819. Californians are particularly worried about what shampoo to use to combat hair loss and have the highest yearly average searches with 708,938.
The top ten states most worried about hair loss
|
Rank |
State |
Average Yearly Keyword Searches |
Keyword Searches (per 100k per year) |
|
1 |
New York |
414,960 |
2,120 |
|
2 |
Massachusetts |
137,051 |
1,957 |
|
3 |
California |
708,938 |
1,819 |
|
4 |
New Jersey |
167,989 |
1,808 |
|
5 |
Colorado |
105,905 |
1,802 |
|
6 |
Illinois |
221,247 |
1,763 |
|
7 |
Connecticut |
63,556 |
1,757 |
|
8 |
Washington |
135,742 |
1,737 |
|
9 |
Virginia |
150,458 |
1,726 |
|
10 |
Rhode Island |
18,458 |
1,684 |
New Jersey is fourth with an annual search volume per 100,000 of 1,808. One of the search terms residents look for is what vitamins are best for your hair.
Colorado rounds out the top five with 1,802 searches per 100,000 yearly. Women seem to be searching for answers about hair loss specifically in the state with the term “hair loss in women” being one of the top five terms searched.
Illinois is sixth with residents searching 1,763 times per 100,000 annually. This is only 11% higher than the national average.
Connecticut is in seventh place with an annual search volume of 1,757 per 100,000. The third most searched term in the state is “does creatine cause hair loss”.
Rounding out the top ten are Washington in eighth with 1,737 searches per 100,000, Virginia in ninth with 1,726, and finally Rhode Island with 1,684. All three states search for “hair loss treatment” above all other terms.
The top three states least worried about hair loss
|
Rank |
State |
Average Yearly Keyword Searches |
Keyword Searches (per 100k per year) |
|
1. |
Mississippi |
29,695 |
1,010 |
|
2. |
Arkansas |
35,062 |
1,143 |
|
3. |
Montana |
13,473 |
1,189 |
At the other end of the ranking, Mississippi ranks last with just 1,010 searches per 100,000 population each year. Residents searched for “best vitamins for hair growth” and “hair loss treatment” the most.
Arkansas ranks second with 1,143 annual searches per 100,000.
And Montana is third with annual search volume of 1,189 per 100,000. Similarly to Colorado, the term “hair loss in women” is one of the top five searched in the state.
Dr. Fatih, a spokesperson for Medart Hair, commented on the findings:
“Seeing these regional differences is fascinating. With residents in densely populated states such as New York and California searching up to 109% more than Mississippi residents, there’s a clear divide.
“Many factors can contribute to these regional differences, including demographics, cultural attitudes toward appearance, and access to specialized care. What’s consistent across all regions, however, is that hair loss remains a significant concern for millions of Americans.
“The good news is that early intervention often leads to better outcomes. If you notice your hair becoming noticeably thinner or falling out in large amounts, consulting with a hair restoration specialist can help identify the cause and determine the most effective treatment options.”
Sources:
Google Keyword Planner
Methodology:
Data was gathered from Google Keyword Planner, which provides monthly and annual search volume for key phrases across the United States and for each state. The analysis included searches for 52 different terms such as “hair loss treatment,” “hair growth serum,” and other related keywords to determine the level of interest in hair loss solutions in each state.
Full table showing all states ranked according to searches for hair loss treatments
|
Rank |
State |
Avg. Yearly Keyword Searches |
Keyword Searches (per 100k per year) |
|
1. |
New York |
414,960 |
2,120 |
|
2. |
Massachusetts |
137,051 |
1,957 |
|
3. |
California |
708,938 |
1,819 |
|
4. |
New Jersey |
167,989 |
1,808 |
|
5. |
Colorado |
105,905 |
1,802 |
|
6. |
Illinois |
221,247 |
1,763 |
|
7. |
Connecticut |
63,556 |
1,757 |
|
8. |
Washington |
135,742 |
1,737 |
|
9. |
Virginia |
150,458 |
1,726 |
|
10. |
Rhode Island |
18,458 |
1,684 |
|
11. |
Hawaii |
23,705 |
1,652 |
|
12. |
Nevada |
52,604 |
1,647 |
|
13. |
Maryland |
100,953 |
1,633 |
|
14. |
Utah |
54,676 |
1,600 |
|
15. |
Arizona |
118,735 |
1,598 |
|
16. |
North Carolina |
171,731 |
1,585 |
|
17. |
Texas |
482,902 |
1,583 |
|
18. |
Oregon |
66,065 |
1,561 |
|
19. |
Georgia |
170,389 |
1,545 |
|
20. |
Pennsylvania |
197,280 |
1,522 |
|
21. |
Minnesota |
86,411 |
1,506 |
|
22. |
Florida |
340,298 |
1,505 |
|
23. |
New Hampshire |
21,065 |
1,502 |
|
24. |
Delaware |
15,491 |
1,501 |
|
25. |
Michigan |
143,433 |
1,429 |
|
26. |
Nebraska |
28,200 |
1,425 |
|
27. |
Tennessee |
101,029 |
1,418 |
|
28. |
Vermont |
9,065 |
1,400 |
|
29. |
North Dakota |
10,964 |
1,399 |
|
30. |
Ohio |
164,771 |
1,398 |
|
31. |
Louisiana |
62,542 |
1,367 |
|
32. |
Wyoming |
7,953 |
1,362 |
|
33. |
New Mexico |
28,178 |
1,333 |
|
34. |
Maine |
18,327 |
1,313 |
|
35. |
Missouri |
80,967 |
1,307 |
|
36. |
South Carolina |
70,015 |
1,303 |
|
37. |
Wisconsin |
76,691 |
1,297 |
|
38. |
Kansas |
37,953 |
1,291 |
|
39. |
Indiana |
88,156 |
1,285 |
|
40. |
Kentucky |
58,036 |
1,282 |
|
41. |
Idaho |
25,102 |
1,278 |
|
42. |
Alaska |
9,349 |
1,275 |
|
43. |
South Dakota |
11,684 |
1,271 |
|
44. |
Iowa |
40,582 |
1,265 |
|
45. |
Alabama |
63,142 |
1,236 |
|
46. |
Oklahoma |
49,167 |
1,213 |
|
47. |
West Virginia |
21,262 |
1,201 |
|
48. |
Montana |
13,473 |
1,189 |
|
49. |
Arkansas |
35,062 |
1,143 |
|
50. |
Mississippi |
29,695 |
1,010 |

