Photo courtesy of Yoonique
The More You Collect, The More You Connect™ as New Characters Roll Out to Retailers Nationwide.
Yoonique LLC today announced a line extension for its award-winning plush Pluzzles® (www.pluzzles.com), introducing all-new Automotive and Foodie series as the collectible, connectable plush concept continues to expand at retail. Following the successful launch of its debut collections, Pluzzles continues to build momentum with new character-driven assortments designed to drive repeat purchases and in-store engagement. Each of the Pluzzles is as loveable and huggable as the next, and connects together with other Pluzzles to form a larger, vibrant collection.
The Foodie series expands with a second assortment of fan-favorite foods reimagined as plush.
Avocado toast, sushi, boba, burrito, chicken sandwich, and ramen have been added to the menu. Building on the success of the original Foodie lineup, the new series adds even more personality and variety, appealing to both younger audiences and “kidult” collectors drawn to playful, trend-driven designs.
Start your engines with the new Automotive series, bringing familiar vehicles to life as soft, connectable plush characters that include a car, truck, train, ambulance, fire truck, and school bus. Designed with bold colors and playful details, each piece connects seamlessly with existing Pluzzles, allowing kids and collectors to build out their own dynamic, on-the-go collection.
“We’re continuing to build on what makes Pluzzles special: the collectability, creativity, and connection,” says Yoonique’s Founder and CEO Jeanne Yoon. “With the all new Automotive and second Foodie series, we’re expanding into themes that resonate across everyday life, giving fans even more ways to mix, match, and grow their collections.”
Designed for kids ages three and up,
as well as collectors of all ages, each Pluzzles piece features super soft 3D stuffing, corduroy accents, and pellet beads in the bottom “legs” for added structure and tactile appeal. Sizes range from seven inch clip-ons to 16 inches ($5+), making them ideal for a wide range of retailers and collectors. Pluzzles was previously recognized with a National Parenting Products Award (NAPPA) and National Parenting Center Award for “Best Toy” (2024) with evaluators highlighting the quality, creativity, and collectible appeal of the line.
Caring for Pluzzles is easy. Use a cloth or sponge with lukewarm water and mild soap to rub your soft toy clean. Then, air dry.
For more information, visit www.pluzzles.com and follow @yooniquetoys and #pluzzles.
About Yoonique LLC
Founded in March 2024 by toy industry executive Jeanne Yoon, Yoonique LLC is a Los Angeles-based, woman-founded, minority-owned toy and gift company creating high-quality, collectible plush, and novelty products for retailers worldwide. With its executive team bringing more than 50 years of combined experience in the plush industry, Yoonique’s customer-first approach emphasizes efficiency, craftsmanship, and accessible price points across a wide range of categories. Yoonique’s growing portfolio includes Pluzzles®, Candy Bears™, Cutie Cubes®, Zuzu and Friendz™, Chubzeez®, Cheeky Chingu™, and Cozy Critter Cafe, with products distributed across specialty toy and gift retailers, grocery, drug, amusement, crane and redemption operators, pet suppliers, and more. Offices and design facilities are headquartered in Los Angeles, with production operations in Jining, Shandong Province, China. www.yooniquetoys.com | @yooniquetoys