Image courtesy of Gabby’s Dollhouse and Sweet P’s Bake Shop
Gabby’s Dollhouse and Sweet P’s Bake Shop® Pink Frosted Sugar Cookie returns to store shelves again this spring.
The Food Club brand recently announced it is teaming up with DreamWorks Animation to introduce four limited-edition co-branded products to store shelves of independent grocery stores across the country, just in time for the Gabby’s Dollhouse: The Movie premiere along with the release of Season 14 of the popular animated children’s series. The film will launch on Netflix this May while the series returns later this summer.
Food Club Breaded Chicken Nuggets featuring exclusive custom-made star,
flower, heart and cat ears shapes; Food Club Confetti Cake Mix; Food Club Strawberry Frosting and Food Club Rainbow Rings Cereal will hit shelves starting May 1. Designed with a kid-focused audience in mind, each Food Club product features beloved Gabby’s Dollhouse characters and playful patterns inspired by familiar shapes that resonate with those shoppers.
“We’re thrilled to reach and connect with even more Gabby’s Dollhouse fans through the introduction of these new Food Club products,” said David Bynder, DreamWorks Animation Senior Vice President of Global Brand Partnerships and Marketing. “Collaborations like this allow us to deepen the connection with our Gabby’s Dollhouse community and create meaningful, lasting engagement in new and exciting ways.”
Food Club brand ambassador Lance Bass—of multi-platinum, GRAMMY® Award–winning boy band *NSYNC—
will spotlight these limited-edition items across Food Club’s social media platforms on May 18.
“As a father of two, Gabby’s Dollhouse is a constant in our household, so I’m happy to be part of this through my work with Food Club,” Bass said. “My kids were so excited when they saw the custom chicken nugget shapes, so I know others will be, too!
Retailers and wholesalers who carry Food Club know how impactful this will be for their shoppers.
“We’re excited to expand our partnership with Gabby’s Dollhouse and introduce this co-branded product assortment to Food Club—a first for the brand,” said Randy Arceneaux, President and CEO of Affiliated Foods, Inc. and a Topco member. “By creating a dedicated in-store Gabby’s Dollhouse destination, we’re offering existing brand shoppers a fresh, immersive way to experience the collaboration, while also welcoming new audiences to discover Food Club in a meaningful and memorable way.”
Sweet P’s Bake Shop – an exclusive in-store bakery brand – will continue its collaboration with Gabby’s Dollhouse and bring back its Pink Frosted Sugar Cookie to stores on May 1.
The brand, known for its wide assortment of bakery sweets,
will feature limited-edition Gabby’s Dollhouse packaging for its allergy-friendly, peanut and tree nut-free Pink Frosted Sugar Cookies. The packaging offers a QR code for shoppers to scan to gain access to Sweet P’s Bake Shop and Gabby’s Dollhouse digital surprise and delights for their children including playlists, educational activity sheets, recipes and more! Parents can also click here to access.
To celebrate this exciting partnership, Food Club and Sweet P’s Bake Shop will host a spring and fall tour with Gabby’s Dollhouse, inviting families to meet and get a special photo with the Gabby costume character, plus activities including a coloring wall at select locations. The tour
will stop at several participating stores including the following cities and areas: Manchester, CT; Middletown, CT; St. Louis; Alamogordo, NM; El Paso, TX; Huntsville, AL; Chattanooga, TN; and the Los Angeles area, with more stops to be announced later. Additional details, including confirmed dates and locations, will be released on the Food Club and Sweet P’s Bake Shop websites shortly.
All products will be available in stores through October 31 or while supplies last. For more information, visit https://promo.foodclub.com/gabbysdollhouse/.
To learn more about where both Food Club and Sweet P’s Bake Shop products are sold, visit http://www.foodclub.com and http://www.sweetpsbakeshop.com.
—About Food Club—
Established in 1945, the Food Club brand brings its grassroots focus of family, community, quality, service, and value to the forefront for today and tomorrow’s shoppers. The brand’s mission is to provide great-tasting and affordable food around tables and communities. Food Club offers nearly 3,000 products across nearly every department, covering everything from snacks and supper to baking and breakfast. The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country. For more information on Food Club or to see where Food Club products are available for purchase, visit http://www.foodclub.com.
—About Sweet P’s Bake Shop—
Sweet P’s Bake Shop is a store brand that provides shoppers with more than 110 quality baked goods including brownies, cakes, cookies, cupcakes, Danishes, donuts, muffins, and pastries. The brand – procured by Topco Associates, LLC to support member-owners – has products currently available to purchase in thousands of Topco member stores across the country. For more information on Sweet P’s Bake Shop or to see where Sweet P’s Bake Shop products are available for purchase, visit http://www.sweetpbakeshop.com.
—About Topco Associates, LLC—
Topco Associates, LLC is a $19.5 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its leading food industry
member-owners and customers, including grocery retailers, wholesalers, food service, and pharmacy companies. Topco leverages the collective volume, knowledge, and commitment of these companies to create a competitive advantage in the marketplace by reducing costs and offering winning business-building capabilities. Topco manages 20 brands on behalf of its member owners, including the Food Club and Sweet P’s Bake Shop brands. For more information, visit http://www.topco.com.
—About Gabby’s Dollhouse—
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with Gabby and her friends. Created by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby’s Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has become the most-watched kids series on Netflix and a top preschool brand across the globe, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Gabby’s Dollhouse continues to expand through Universal Destinations & Experiences theme parks, global fan experiences, live events and much more, including Gabby’s Dollhouse: The Movie. Any adventure can unfold when we play in Gabby’s Dollhouse!