Logo Courtesy of Born INTM Apparel
BORN IN™ APPAREL ANNOUNCES EXPANSION INTO LOUISIANA.
Detroit-based apparel brand will open storefronts and launch new LA apparel line through licensing partnership with plans to expand in additional states.
Michigan owned and operated Born INTM Apparel, LLC,
known for their celebrated Born IN DetroitTM lines of apparel and accessories, has just announced their first licensing partnership that will also expand the Born INTM brand into a new state with the launch of Born IN LouisianaTM The new apparel line will be opening storefront locations on local Louisiana college campuses with plans for the first location to open this summer, along with offering an online store that can service customers throughout the continental U.S. The first store location along with the launch of the online store will be announced soon. Following the Louisiana opening, Born INTM Apparel, LLC plans to finalize additional licensing partnerships across the country with plans to announce more states over the next year.
Born IN DetroitTM was launched in 2020 and reflects the vision and passion of two sets of brothers, Anthony and Michael Tomey and George and Alex Bourkoulas, who were all Born in Detroit. The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit and Detroit pride and has since become synonymous with Michigan. Their selection of merchandise from t-shirts to hats, hoodies, bags, glassware, and more feature the classic Born INTM Detroit logo and a rotating collection of seasonal and limited designs and provide Detroit natives, visitors, and proud Michiganders countless ways to showcase their love for the Motor City. In recent years, Born IN DetroitTM has officially licensed apparel for Michigan sports teams Detroit Tigers, Lions, Red Wings, and Pistons, along with several colleges including the University of Michigan, Michigan State University and Oakland University, and non-profit organizations. Born INTM Apparel, LLC has also extended their local pride outside of Michigan through Born INTM t-shirts for Ohio State University, Boston, and Pittsburg. Now, Born INTM is moving south to Louisiana.
The Born INTM Louisiana line,
will mark the first licensing partnership for Born INTM Apparel. Louisiana licensee partners Bradford Banta, a native of Baton Rouge, Louisiana and Stephen Van Hook from Jennings, Louisiana, recognized a kindred spirit in the pride that conveys through Born INTM Detroit with the same sentiments of loyalty held by Louisianians. Under their leadership, the launch of the Louisiana line will feature apparel and merchandise all with the classic Born INTM logo incorporated into new designs that spotlight the uniqueness of Louisiana, including Born IN Louisiana, Born IN Da Boot, Born IN Baton Rouge, and Born IN Nola, just to name a few. Aligning with the original mission of Born INTM, the merchandise will honor Louisianians’ pride in their home state and display their support for the Louisiana culture and people.
“This marks an important milestone for our company as we launch our first licensee partnership and expand our Born IN brand into a new state. We’ve been intentional about finding the right partner and one that aligns with our values and long-term vision. We’re excited to grow our footprint, reach new customers, and continue building our brand in meaningful ways.”, said Anthony Tomey; Co-Owner of Born IN Apparel and CEO of The Tomey Group.
“We’re incredibly excited to partner with a brand that has already built such a strong reputation and loyal following. Bringing this concept to a new state is a tremendous opportunity, and from the beginning, it was clear there was a shared vision for growth, quality, and long-term success”, said Bradford Banta; Co-Owner of Born IN Louisiana. Stephen Van Hook, Co-Owner of Born IN Louisiana added, “When we first connected with the Born IN Apparel team, we immediately saw the potential for this brand and respected the vision, culture, and commitment to excellence, which aligned perfectly with what we wanted to build. Being selected as the first licensee partners is an honor, and we’re excited to help expand the brand’s footprint while creating something special in this new market.”
Born INTM Louisiana store location announcement and online apparel availability will be coming soon. For more information, visit www.BornInDetroit.store
About Born INTM Apparel, LLC / Born IN DetroitTM :
Brought to life in 2020, Born IN DetroitTM reflects the vision and passion of two sets of brothers, who were all Born in Detroit. The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride.
Originally launching the brand as an online store, it has had significant expansions which include apparel lines carried in Meijer stores, a Born IN DetroitTM storefront location in downtown Detroit, a pop-up store location at Detroit Metro Airport and an introduction of a unique restaurant concept, Born In Detroit Kitchen + Bar, which opened at Detroit Metro Airport in June, 2025.
Born IN DetroitTM also has officially licensed apparel for sports team merchandise for the Detroit Tigers, Lions, Red Wings, and Pistons, along with several colleges including the University of Michigan, Michigan State University and Oakland University. They have also developed partnerships with several charitable organizations and are also focused on giving back to the community. Born INTM Apparel, LLC has also extended their local pride outside of Michigan through Born INTM t-shirts for Ohio State University, Boston, and Pittsburg. Now, Born INTM is moving south to Louisiana.
For additional information on Born IN DetroitTM, please visit www.BornInDetroit.store.
Follow Born IN DetroitTM : Facebook: @bornindetroit and Instagram: @officialbornindetroit
About The Tomey Group, LLC:
The Tomey Group was founded in 2003, is family owned and operated, and headquartered in Farmington Hills, Michigan. Opening their first Jimmy John’s location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy John’s throughout Southeast Michigan. They are the 3rd largest franchise owner of the Jimmy John’s brand in the country. The Tomey Group also own and operate several real estate properties throughout Michigan including Fisk Corners Shopping Center in White Lake, Cedar Oaks Lakeside Resort in Houghton Lake and Bull Ventures which include 5 apartment complexes throughout Royal Oak, Shelby Township, Fraser, Grosse Pointe, and St. Clair Shores. The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born IN DetroitTM brand and Born INTM Apparel, LLC. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family.
For additional information about the Tomey Group, please visit www.TomeyGroup.com