Photo Courtesy of Born INTM Apparel
Detroit-based apparel brand will launch new Ohio apparel line through licensing partnership with plans to continue expanding in additional states.
DETROIT, MI– Michigan owned and operated Born INTM Apparel, LLC, known for their celebrated Born IN DetroitTM lines of apparel and accessories, has just announced a new licensing partnership that will expand the Born INTM brand into a new state with the launch of Born IN OhioTM. The new apparel line will be offered through an online store in the coming weeks, that can service customers throughout the continental U.S. This announcement followsBorn INTM Apparel, LLC recent addition of Born IN LouisianaTM this past summer. The company plans to finalize additional licensees across the country with plans to announce more states over the next year.
Born IN DetroitTM was launched in 2020,
and reflects the vision and passion of two sets of brothers, Anthony and Michael Tomey and George and Alex Bourkoulas, who were all Born in Detroit. The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit and Detroit pride and has since become synonymous with Michigan. Their selection of merchandise from t-shirts to hats, hoodies, bags, glassware, and more feature the classic Born INTM Detroit logo and a rotating collection of seasonal and limited designs and provide Detroit natives, visitors, and proud Michiganders countless ways to showcase their love for the Motor City. In recent years, Born IN DetroitTM has officially licensed apparel for Michigan sports teams Detroit Tigers, Lions, Red Wings, and Pistons, along with several colleges and non-profit organizations.
The Born INTM Ohio licensee partner Jack Hunter, principal of Toledo Pre-Medical & Health Science Academy and founder of J Hunter Venture Group, LLC, is a University of Cincinnati grad and life-long Ohioan. He admired the sense of pride that Born IN Detroit conveys and recognized similar sentiments that Buckeyes feel for their home state. Under Hunter’s leadership, the launch of the Ohio line will feature apparel and merchandise with the classic Born INTM logo incorporated into new designs that spotlight the uniqueness of Ohio. Aligning with the original mission of Born INTM, the merchandise will honor Ohioans’ pride in their home state and display their support for Ohio’s distinct culture and people.
“We’ve found the perfect licensing partner in Jack Hunter whose Ohio pride directly reflects the values and mission of Born IN. We’re excited to offer this new line of apparel and merchandise and look forward to continued expansion across the country,” said Anthony Tomey, Co-Owner of Born IN Apparel and CEO of The Tomey Group.
“I have respected the Born IN brand and appreciated how it represents loyalty and pride, which is something that we Ohioans feel in our home state,” said Jack Hunter, Owner of Born IN Ohio. “I’m incredibly excited to partner with this brand, to bring their concept to a new state, and help expand the brand’s footprint while creating something special in Ohio.”
Born INTM Ohio apparel will be available in the coming weeks through an online store.
For more information, please visit www.BornInDetroit.store.
About Born INTM Apparel, LLC / Born IN DetroitTM :
Brought to life in 2020, Born IN DetroitTM reflects the vision and passion of two sets of brothers, who were all Born in Detroit. The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride.
Originally launching the brand as an online store, it has had significant expansions which include apparel lines carried in Meijer stores, a Born IN DetroitTM storefront location in downtown Detroit, a pop-up store location at Detroit Metro Airport and an introduction of a unique restaurant concept, Born IN Detroit Kitchen + Bar, which opened at Detroit Metro Airport in June, 2025.
Born IN DetroitTM also has officially licensed apparel for sports team merchandise for the Detroit Tigers, Lions, Red Wings, and Pistons, along with several colleges including the University of Michigan, Michigan State University and Oakland University. They have also developed partnerships with several charitable organizations and are also focused on giving back to the community. Born INTM Apparel, LLC has also extended their local pride outside of Michigan through Born INTM for Ohio, Boston, Pittsburgh, Louisiana, and plans to continue expansion across the country.
For additional information on Born IN DetroitTM, please visit www.BornInDetroit.store.
Follow Born IN DetroitTM : Facebook: @bornindetroit and Instagram: @officialbornindetroit
About The Tomey Group, LLC:
The Tomey Group was founded in 2003, is family owned and operated, and headquartered in Farmington Hills, Michigan. Opening their first Jimmy John’s location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy John’s throughout Southeast Michigan. They are the 3rd largest franchise owner of the Jimmy John’s brand in the country. The Tomey Group also own and operate several real estate properties throughout Michigan including Fisk Corners Shopping Center in White Lake, Cedar Oaks Lakeside Resort in Houghton Lake and Bull Ventures which include 5 apartment complexes throughout Royal Oak, Shelby Township, Fraser, Grosse Pointe, and St. Clair Shores.
The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born IN DetroitTM brand and Born INTM Apparel, LLC. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family.
For additional information about the Tomey Group, please visit www.TomeyGroup.com
