Photo by Vladislav Murashko
Free holiday tradition features Gardner White’s exclusive “Parade of Trees,” decorated by local celebrities, broadcast teams, businesses and influencers to benefit nonprofit organizations.
Gardner White is kicking off the holiday season with its 5th Annual Twinkle Town, bringing the beloved community celebration to a new home this year at Gardner White’s stunning new Novi store at 27775 Novi Road on Tuesday, November 10, from 6–8 p.m.
With its immersive shopping experience and inspiring spaces throughout,
the store will provide the perfect backdrop for this free, family-friendly evening of holiday magic, complete with a spectacular tree lighting, sweet treats, festive entertainment, Santa’s magical arrival and more. Twinkle Town has become a cherished community tradition that brings the community together to celebrate the magic and spirit of the season. Event details and registration are available here.
“We’re thrilled to bring Twinkle Town to our beautiful new Novi store and welcome the community for one of our favorite holiday traditions,” said Rachel Stewart, CEO of Gardner White. “What makes this celebration so special is the way it brings people together to share in the magic of the season while making a meaningful difference. We’re incredibly grateful to the partners who bring our Parade of Trees to life each year, helping us spread holiday joy while supporting organizations doing important work in our communities.”
The highlight of the evening will be Twinkle Town’s exclusive Parade of Trees,
unveiled along the store’s Candy Cane Lane. The display will feature over 20 one-of-a-kind holiday trees, each uniquely designed by a local celebrity, broadcast team, business or influencer in support of a chosen nonprofit organization. From whimsical and nostalgic to creative and unexpected, each tree will reflect its decorator’s personality and holiday spirit while shining a light on important causes in the community.
The public can join the fun by voting online for their favorite tree at Gardnerwhite.com from November 10 through December 8. The winning participant’s charity of choice will receive a $10,000 donation. All charities will walk away with a donation from Gardner White to their cause.
Local Influencers and charity partners include:
- 96.3 WDVD’s Blaine Fowler & Lauren Crocker | Detroit Dog Rescue
- 760 WJR’s ‘JR Morning and ‘JR Sunday | Hot Pink Helpers
- 99.5 WYCD Detroit’s Country | St. Jude Children’s Research Hospital
- Brad Galli, The Brad Galli Show | Children’s Foundation of Michigan
- Britney Fedricks, Britney & Co | The Salvation Army Southeast Michigan Adult Rehabilitation Center
- Broadway in Detroit | Detroit Public Theatre
- Cat Golden, Nurse and Entrepreneur, @catlgolden | Rekindled Nurse
- CBS Detroit’s Sandra Ali and Meredith Bruckner | Volunteers of America Michigan
- Christopher Michael, Vice President, ACS GenNow Network | American Cancer Society
- Clownie, The Parade Company | The Parade Company
- Derrick Barnes, Detroit Lions | Boys & Girls Clubs of Greater Detroit
- Detroit Grand Prix | Pope Francis Center
- Detroit Pistons | Center for Success
- Eric Larson, CEO, Detroit Downtown Partnership | Detroit 300 Conservancy
- FOX 2 Good Day Detroit | Gleaners Community Food Bank
- Grace Hanke, Miss Michigan 2026 | American Heart Association
- Julia Q, @juliaq__ | Make-A-Wish Michigan
- LittleGuide Detroit | Children’s Hospital of Michigan
- Lucy | Michigan Humane
- New Day Foundation for Families
- Shea Hicks-Whitfield, HGTV’s Bargain Block | The Konnection
- WDIV’s Live in the D | Seedlings
- WXYZ Detroit | Forgotten Harvest
Other highlights from the evening include live performances by the Detroit Academy of Arts and Sciences Choir, face painting, photo booths and more. At 6:45 p.m., a short program in the store’s atrium with local dignitaries, Gardner White executives and special guests will culminate with a spectacular tree lighting ceremony. Twinkle Town’s sparkling lights, festive trees, and holiday decor will remain on display at Gardner White’s Novi store throughout the holiday season for all to enjoy.
Sponsors of Twinkle Town presented by Gardner White include: Aireloom, Beautyrest, Man Wah Home, Nectar, Serta, Tempur-Pedic, Bedgear, Elite Rewards, King Koil, Kuka, Liberty, PranaSleep, Ashley, Behold Home, England Furniture, Flexsteel, Hollywood Bed Frame, Jackson Catnapper, Jonathan Louis, Kingsdown, La-Z-Boy, Michael Nicholas, Nationwide Marketing Group, New Classic Furniture, Nisco and Rest.
ABOUT GARDNER WHITE
Family-owned and operated for 114 years across four generations, Gardner White is Michigan’s leading furniture and mattress retailer with 33 locations across Michigan and into Ohio and parent company to GW HOME and GW Outlet. Headquartered in Bloomfield Hills, Michigan, Gardner White is committed to delivering exceptional value, thoughtful design, inspiring retail experiences and meaningful community partnerships. Gardner White is the Presenting Sponsor of America’s Thanksgiving Parade and the Official Furniture & Mattress Retailer of the Detroit Lions. The company was recently recognized as a Top 100 Retailer in the United States and named a Best Places to Work by Furniture Today and Crain’s Detroit Business. For more information, visit www.gardner-white.com and Instagram, Facebook, Pinterest, YouTube and X.
