Vitaminpaste® Toothpaste – Product Highlight and Review

Vitaminpaste® Toothpaste – Product Highlight and Review

I received samples of Vitaminpaste and Vitaminpaste Kids ($5.99 value each) in exchange for this post. Any opinions expressed here are honest and my own.

Parents are almost always in teaching mode. It is the primary way children learn about themselves and their world. While parents routinely teach their children to brush their teeth, now there is a great new way to turn brushing into a daily wellness routine that serves double duty. Vitaminpaste® has launched Vitaminpaste® Kids, a multivitamin toothpaste for children four years old and up. Brushing three times daily delivers at least 50% of essential vitamins, has added calcium, and is fluoride-free.

Developed by a Dentist

Developed by a New York-based dentist, Bruce Golden, D.D.S., Vitaminpaste® Kids has been clinically shown to deliver vitamins and minerals in a delicious bubble gum-flavored toothpaste that children love. Vitaminpaste® Kids provides at least 50%of Vitamins D, E, B3, B5 and B6 when brushing as directed. “Being a dentist for over 30 years, I frequently had the thought that tooth brushing could be about more than cleaning teeth,” says Dr. Golden. “Of course, daily cleansing is vital to tooth and gum health, but it occurred to me that that we could take ita step further. Why not add vitamins into the routine?  Since it can sometimes be difficult to get children to eat their vegetables and fruits, the act of brushing could be a great way to help supplement their vitamin intake.”

According to Dr. Golden, toothpaste developed for children has traditionally focused on artificial coloring and flavors and parents have learned to shop for the products that feature sparkles and cartoon characters, but he explains, there is more to it than appealing to kids. “I challenged myself to develop a multitasking toothpaste. Tooth decay continues to be an ongoing problem in kids, along with vitamin deficiencies. I looked at the whole picture and developed Vitaminpaste Kids to be used as a dietary supplement that you can brush your teeth with and is safe to swallow. In addition, I did not add fluoride because a dietary supplement cannot contain drugs and I am concerned that children may be getting over-fluoridated.”

Backed By a Clinical Study

A 2016 University of Buffalo School of Dental Medicine, Department of Periodontics clinical study of Vitaminpaste®Kids confirmed that with brushing three times daily, children were naturally ingesting enough toothpaste to deliver at least 50 percent of vitamin D,E,B3 (niacin), B5 (pantothenic acid) and B6. The clinical study concluded that Vitaminpaste® Kids ingredients were safe to ingest and also provided a dietary supplement of vitamins and minerals without fluoride. Vitaminpaste®Kids doesn’t contain fluoride, but it still fights plaque, which causes cavities. Instead, the toothpaste is formulated with Xylitol, a natural sweetener that helps reduce the risk of tooth decay.

There’s Vitaminpaste® for Adults Too

Importantly, Vitaminpaste® is not just for kids.  There is an adult formula as well. Vitaminpaste® for adults is the first multi-vitamin and mineral supplement toothpaste. It whitens teeth, fights tartar, freshens breath and is also fluoride-free. Adults get extra vitamins, D, E, B3, B5 and B6 by brushing as directed. The toothpaste also provides minerals such as zinc, selenium and manganese.

Product Review: Now after hearing all the ins and outs from the company above on why we should be buying these wonderful products, I put the family to work for a few weeks trying out BOTH the Vitaminpaste and the Vitaminpaste Kids and this is what we came up with:

Mom and Dad’s pros on the Vitaminpaste: 

  • Great mint flavor
  • Flavor stays and keeps mouth fresh tasting
  • Teeth feel clean
  • Vitamins in it….BONUS!
  • Flouride free

Mom and Dad Cons on the Vitaminpaste:

  • Sweet tasting (opposed to the brand we currently use)
  • Contains parabens, and sodium lauryl sulfate (which may not matter to some, but our current brand does not contain either)

In the two-week time frame, we did not see any teeth whitening, but that concept may take some time.

Kid’s pros on the Vitaminpaste Kids:

  • Smelled great

Kid’s cons to the Vitaminpaste Kids:

  • Too sweet
  • Too powerful bubblegum flavor
  • Teeth didn’t feel clean and mouth didn’t feel fresh tasting afterward
  • Confused about if they should be swallowing if because it has vitamins in it instead of spitting it out??

All in all, the entire family thought the regular Vitaminpaste really ROCKED opposed to the VitaminpasteKids.  The Vitaminpaste was very fresh tasting and our teeth felt VERY clean afterwards.  (Now that being said, our family is used to a private company brand that is a blander tasting toothpaste and we aren’t used to a regular store brand flavored toothpaste.)

In regards to the Vitaminpaste Kids, I’m thinking this may be right down the alley for some kids if they are using another off the shelf brand that has the same sweetness, etc and are used to the sweetness and the vitamins are totally a BONUS for mom and dad, but for our family, it was TOO sweet.

Thanks, Vitaminpaste for sharing your products with us! Good luck with your new inventive product!

Where can you buy these products? 

Vitaminpaste Kids (4.1 oz tube) $5.99 and Vitaminpaste (4.1 oz tube) $5.99 are available at,, and select local food and drug chains.

*Logo courtesy of Vitaminpaste

*Photo courtesy of Cynthia Tait

Cynthia Tait

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