Chamilia Introduces New Chamilia Blush Bridal Collection

This season, Chamilia (www.chamilia.com), a Swarovski Company, is introducing four new bridal charms in “Chamilia Blush,” a new jewelry material crafted from an innovative alloy with a warm blush tone. The material—which is a mix of copper, silver and palladium—offers the look of pink gold at a competitive price point with greater durability than plating alone. The entire Chamilia line is made from sterling silver, 14 karat gold or Chamilia Blush and features genuine Swarovski Crystals and Swarovski Zirconia. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

“We are taking the statement ‘blushing bride’ quite literally with this collection,” said Kristin Coaker, Head of Merchandising and Brand Communicationsfor Chamilia. “The color of this new material is part of a larger trend in fashion and jewelry, but with this new offering, we felt we needed to give special focus to the brides of the season.”

New Chamilia Blush charms in the collection include:

Chamilia Blush Reflections Crystalized Spacer—This spacer charm features eight marquis-shaped Swarovski crystals in an alternating pattern around its circumference (MSRP US$60).
Chamilia Blush Infinity Heart Charm—This round charm features three sets of open interlocking hearts in an infinity design lined with Chamilia’s signature millegrain detailing (MSRP US$35).
Chamilia Blush Leaves on a Vine Spacer—This spacer charm features ornately patterned leaf detailing that nests when stacked (MSRP US$30).
Chamilia Blush Blooming Flower—This open medallion-shaped charm features a blooming flower with a white Swarovski Pure Brilliance Zirconia at its center (MSRP US$45).

Chamilia Blush jewelry will be available starting April 15, 2019, and will be sold at the brand’s more than 1,000 retail partners worldwide and on the Chamilia website. For more information about the Chamilia brand, please go to www.chamilia.com.

About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been owned in full by Swarovski, a world leader in quality and innovation. Each of the more than 400 exclusive charms and wide selection of fine jewelry available from the brand are made from .925 sterling silver, 14 karat gold, or Chamilia Blush and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com.

About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.

Image courtesy of Chamilia