Non-Profit “Genius of Play” on the Importance of Play for Children {Interview}

Non-Profit “Genius of Play” on the Importance of Play for Children {Interview}

Today’s parents are under more pressure than ever to ensure that their kids grow up to be successful adults. As a result, kids are often overscheduled and juggling a million activities both in and outside of school, which creates a lot of stress and leaves very little downtime to relax and play.

This is why The Genius of Play, a nonprofit initiative spearheaded by The Toy Association, is kicking off Play All May. The goal is to educate families about the benefits of play, so parents understand how a “prescription for play” helps their child and encourage a healthy dose of play alongside other activities.

According to a recent clinical report by the American Academy of Pediatrics, play is fundamentally important for developing 21st century skills, including social, emotional, language, and social. The AAP recommends play for children to buffer toxic stress, build parental relationships, and improve executive functioning.

Join me in a recent interview with Adrienne Appell from The Toy Association as she discussed the importance of play and The Genius of Play’s dedication to keeping kids active and playing throughout the month of May and beyond. She also provides tips for parents on how to make that happen.

See entire interview below:

For more information, go to

More about Adrienne Appell,

Senior Director, Strategic Communications, The Toy Association

As the Toy Association’s senior director of strategic communications and a mother of two, Adrienne Appell stays abreast of what’s new, next, and cutting-edge in the world of toys and play.

Adrienne is interviewed frequently by national and local consumer and business media on toy trends and play-related topics. In addition to regular reports on local New York-metro area networks, her media interviews include Good Morning America, WABC-TV, WCBS-TV, WNBC-TV, Good Day New York (FOX), NY-1, Reuters, the Chicago Tribune, and The New York Times. She is also responsible for developing and maintaining relationships with the media, including bloggers and other social media contacts.

Adrienne has more than a decade of experience in the toy/youth industry. Prior to joining The Toy Association, she worked in the corporate communications division of Scholastic, Inc.  Adrienne began her career at the global public relations agency Weber Shandwick, working on client accounts such as Kodak, Disney, and Compaq computers.

*This interview is provided by The Genius of Play

Cynthia Tait

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