3 Tips To Excel As a Mom Blogger
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Blogging has come a long way since it started over a decade ago. What was once considered nothing more than a personal online diary, has now transformed into an acceptable and even profitable career for many.
Bloggers and influencers are now center stage in the creative and social media world, and one branch of this ever-expanding tree is that of Mommy Bloggers.
The parenting niche (in blogging) has spiraled in the past few years, with a number of parenting bloggers emerging on the blogging scene, most of whom are mum bloggers. So in this post, I’ll outline a few tips to help you excel as a mom blogger.
1. Know Your SEO
If you are not into blogging or writing for the web, you probably won’t have a clue what SEO is! But if you want to make your blog rank high on Google and get noticed by brands and SEO agencies for paid work, you have to know your SEO skills inside out.
SEO stands for Search Engine Optimization and includes all the things that you have to do before publishing a post, to ensure it can rank high on Google, and help your site get a better DA (Domain Authority).
Make sure you know everything there is to know about SEO from the start (if your blog is your stream of income, that is) and implement it in every post!
2. Have An USP… and be authentic!
As mentioned earlier, there are a lot of blogs on the world wide web, and a lot in the mommy niche as well. So if you want your blog to stand out, you have to be unique and authentic, else you’ll be just another one in the crowd.
If possible, try and have a USP (Unique Selling Point) for your blog, something other bloggers don’t or can’t offer their readers.
If you are an expert in an aspect of parenting (say organic cooking for toddlers or you are a primary school teacher or you work with autistic children), see if you can revolve your blog around that or at least make it the centre-point of your blog. In other words, let your blog be the go-to place online for advice and articles on your subject of expertise.
And above all, be authentic. Write in your own voice, because that’s what will differentiate you from the other bloggers.
3. Concentrate On Your Social Media Too!
Social media is like another arm for a blogger – it’s one of the main ways a blogger can promote their posts and ideas and share their lives.
A blog post can give information about something, but to really get to know the blogger behind the blog, people turn to social media. And if they like what they see, they will follow your blog too.
So, share your posts on your socials, share snapshots of your day through stories, and involve your audience in your life – as long as what you are posting is relevant to your niche.
*This article is based on personal suggestions and/or experiences and is for informational purposes only. This should not be used as professional advice. Please consult a professional where applicable.