6 Ways to Promote Your Karaoke Bar Without Breaking The Bank
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It’s hard to argue with the notion that there’s just something about karaoke bars that have remained attractive throughout the decades since their invention in the 1970s.
Perhaps it’s the existence of credible studies that point to the stress-relieving and ice-breaking powers of singing in groups, or even just that warm feeling you get when you’re standing on stage with your arms around your friends or co-workers, doing a bad but heartfelt rendition of a cheesy 90s number.
The bottom line is that karaoke bars are here to stay. So it’s a great idea to start investing in promoting yours. We’ve got 6 cost-effective ways you can do just that. Let’s dive (pun unintended) right in.
1. Advertise using flyers
Marketing trends come and go, but nothing beats the classic image of a karaoke night flyer thumb-tacked to a soft board or pasted to a wall downtown.
You’re in luck because you don’t need to fork out extra bucks for an expensive graphic designer whom you’ll have to argue back and forth with to get your perfect design. You can simply create your own using PosterMyWall’s poster maker tool.
In case you’re short on inspiration, there’s also a large variety of fully customizable karaoke flyer templates available, which you can browse with ease and edit.
Apart from putting them up, you can alternately opt for distributing your flyers personally to people in the vicinity of your bar. This adds a dynamic and human touch to our advertising.
2. Throw a themed party!
Nobody says no to a party. And when you’re in the karaoke business, you’d best take advantage of the fact that partying is a genuinely effective promotional strategy.
Spruce things up by having a theme night every weekend. We will leave this up to your imagination and to the tastes of your clients, but here are some ideas to get your creative juices flowing:
- ‘80s glamor
- Rock ‘n Roll
- Disco nights
A chance to dress up according to a theme, and possibly enjoy free drinks will be a magnet for new customers, whereas your regular crawlers will surely appreciate the exciting change.
3. Use influencers to create buzz
‘Influencers’ might be a contested term for some, given how social media apps like Instagram have launched countless debatably talented people into stardom with huge fan followings, but lucky for you, you can use this influence to your advantage.
Do some research to find out which local social media stars have influence in your area, especially on local youth (which is likely the demographic that will frequent your bar).
Make a list of the influencers whose feeds are similar to what you can offer: food, drinks, dancing, partying. Then rank them according to which ones are most likely to agree to show up at your bar.
Remember, the more popular an influencer is the more expensive they will be, and the less likely to agree to a deal. Keep your list realistic.
Try to reach out to the best candidates on your list for collaborations and meet-and-greets at your business, perhaps at some of the themed parties suggested above.
You can even do collaborations on social media, which we will discuss next.
4. Benefit from social media advertising
While the importance of classic marketing tactics like using flyers cannot be understated, it’s just as important to be adaptable and remain open to new strategies.
Social media advertising is the perfect example of a new marketing strategy that can help your karaoke bar make it big in the bar world.
There are plenty of user-friendly platforms which you can utilize to promote your karaoke bar. However, it’s best to use more than one platform, each for its best feature.
- Use Instagram to do collaborations with influencers, post high-res pictures of events at your bars (themed parties make for great photo ops!), and post stories of quick, short-lived promo deals.
- Use Facebook to go live! Let the audience see what it is like to experience karaoke nights in real-time.
- If you’re feeling up to it, go ahead and start a hashtag campaign on Twitter to really drive home the hype. You can regularly advertise ladies’ night, your theme nights, and happy hour using this strategy.
5. Expand your network
It takes a village, or so everybody loves to say.
What nobody tells you is how to gather that village if you don’t already have access to one. No worries, we got you.
For a business like yours, music is key. Being a DJ, you need to either obliterate your competition or remove the necessity to compete by befriending your competitors.
While it may seem counterintuitive to you initially to do the latter, we recommend it. There are advantages that come with being friends with your local music and DJ community. Not only is it likely that they will accept you as one of their own, it is also likely that they will share their own ‘village’, i.e. their valuable contacts and links with you.
Apart from DJs, you should also try to foster healthy links with peripheral communities to your immediate ones. This includes catering, lights, et cetera. Share your contacts with each other to grow your networks in a mutually beneficial way.
6. Arrange competitions
While competing with similar service providers in the market is not necessarily something you should get into, arranging a little healthy competition once in a while for your customers is a great idea to increase business.
Tap into your patrons’ competitive side by hosting competitions such as Battle of the Bands, Ladies v. Gents, Gen Z v. Millennials, and any other pairing you can cook up.
To up the stakes and increase participation even more, add enticing incentives such as drinks on the house, loyalty points, or infinite song requests for the winning teams.
Don’t be afraid to have fun and be as creative as you like coming up with ideas for these competitions!
And there we have it. 6 easy, achievable, yet impactful ways to make your karaoke bar the talk of the block.
It is up to you whether you want to use one, or all of these, or even if you want to combine multiple strategies to concoct a wholly new one. Your bar, your rules!
*This article is based on personal suggestions and/or experiences and is for informational purposes only. This should not be used as professional advice. Please consult a professional where applicable.