ATHLETA To Open at The Village of Rochester Hills This Fall 2023!

ATHLETA To Open at The Village of Rochester Hills This Fall 2023!

Logo Credit; ATHLETA

The Village of Rochester Hills brings ATHLETA to their Premiere Outdoor Lifestyle and Shopping Center!

Robert B. Aikens and Associates, owner of The Village of Rochester Hills, is pleased to announce that this fall, ATHLETA, will be joining the premiere outdoor lifestyle and shopping center, located at the corner of Adams and Walton, in the heart of Rochester Hills.

Athleta, an athleisure brand created in 1998,

with the vision of providing products designed to meet the unique needs of athletic women, has continued to expand to a generation of youthful athletes and ladies.  Part of San Francisco based Gap Inc., Athleta will join its sister brand Banana Republic, as well as a variety of fashionable stores including Aerie, American Eagle, Evereve, Dry Goods, Lululemon, Sephora and Von Maur, and fitness studios YogaSix, and [solidcore] at The Village.

The new Athleta store will offer fashions “from the gym to the streets” for mothers, daughters, sisters, and friends of all ages. Athleta will feature over 200 styles and offers inclusive sizing – from XXS to 3X, along with Athleta Girl, featuring girls activewear to keep up with “her active lifestyle and sporting needs”.

The store will provide in-store styling appointments,

free alterations, and wellness focused community events.  Athleta’s mission is to ignite a community of active, healthy, confident women and girls who empower each other to reach their true potential through the ‘Power of She’.

In addition to the opening of Athleta this fall, the highly successful and locally owned Beautiphi Aesthetic Boutique, will be relocating to a 3,045 space at The Village, doubling their current store size. Beautiphi was founded by Kelly Hermans, a nationally recognized Aesthetic Injector and Certified Registered Nurse Anesthetist who specializes in cutting edge treatments, nonsurgical facial procedures and body rejuvenation.

Her team of experienced medical practitioners

provides guests with the most advanced procedures for a comfortable and intimate experience. Hermans founded Beautiphi Academy, the renowned national training academy, in which she teaches and mentors other Certified Registered Nurse Anesthetists, Physician Assistants, Nurse Practitioners, and Physicians from across the country.

Hermans plans to utilize some of the additional square footage to help with her training programs, along with more treatment rooms to offer enhanced procedures for treating patients.

“We are ecstatic to bring Athleta to The Village, as well as to see Beautiphi expand.” stated Margaux Keusch, Senior Director of Leasing for Robert B. Aikens and Associates. “The center continues to elevate the shopping and guest experience by offering sought after brands, along with new service experiences to complement our existing tenant mix.”


A certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Athleta’s versatile premium performance lifestyle apparel is designed by women for women with inclusivity at its core.

Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle – from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 230 company-operated stores across the United States and Canada, through its catalog, and at



The Village of Rochester Hills, metropolitan Detroit’s premier and award-winning outdoor lifestyle shopping center, was developed in 2002 by Robert B. Aikens & Associates, LLC. This dynamic 375,000-square-foot property, in the heart of Rochester Hills, Michigan, is co-anchored by Whole Foods and Von Maur.

The Village boasts an outstanding mix of notable retailers and standout stores like American Eagle, Aerie, Sephora, lululemon, Barnes & Noble, Williams Sonoma, Pottery Barn, EVEREVE, Soft Surroundings, Woodhouse Day Spa, Banana Republic, Aveda, Eddie Bauer, Chico’s, White House | Black Market, and a broad selection of dining options include BRAVO! Italian Kitchen, Kruse & Muer, Mitchell’s Fish Market, P.F. Chang’s, Shake Shack, Chipotle, The Jagged Fork, and Starbucks.

The center features a walkable, pedestrian friendly streetscape, beautiful fountain and firepit, lush gardens and an outdoor park that is home to signature events and community activities.


The Village of Rochester Hills social media: 

Facebook: /thevorh

Instagram: @thevorh



Robert B. Aikens & Associates, LLC is a privately owned commercial real estate development and management firm headquartered in Birmingham, Michigan. Founded by Robert B. Aikens, the company’s history includes developing a wide variety of asset types, including major regional shopping malls, residential properties and office developments across the Midwest and the South, with a commitment to long-term ownership.

Over the course of 40 years, Robert B. Aikens & Associates has earned the reputation as a leader in attracting outstanding new tenants, with a focus on developing timeless shopping centers. The family-run firm continues to build on Mr. Aikens’ proud legacy with their latest ground-up mixed-use development projects, Five & Main, and Sakura Novi.

Lindsey Jenn

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