Born in Detroit™ Pop-Up Store in Downtown Detroit Announces They Will Be Staying Open Through Summer
Photo Courtesy of Born In Detroit.
Small business celebrates success from the impact of the NFL Draft!
Michigan owned and operated, Born In Detroit Apparel, LLC opened their first pop-up storefront in the heart of Detroit at 1275 Woodward (corner of Grand River) across from the Shinola Hotel, in March. The storefront for this local small business was going to be open through the NFL Draft weekend, however due to overwhelming support, they are proud to announce that they will now remain open through July 31st.
The debut of the Detroit pop-up venue marks Born In Detroit’s inaugural standalone store,
showcasing exclusive designs, including an extended collection of attire catering to women and children, alongside cherished fan favorites. The apparel range encompasses hats, t-shirts, sweatshirts, crossbody bags, tumblers, glassware, and an array of other items. Teaming up with Michigan’s top furniture retailer, Gardner White, the brand has curated a trendy Detroit urban vibe within the store, furnished to offer shoppers and visitors a chic lounge experience.
Located at the former site of Moosejaw in Detroit, the 2,000 sq. ft. store was situated right in the middle of the action during some of the biggest events in the city including the NFL Draft, St. Patrick’s Day, Sweet 16, Elite Eight, and Detroit Tigers Opening Day. Born In Detroit hosted a series of events including live radio broadcasts, podcast tapings, happy hours, and private catered events throughout their 6 weeks of opening. The store provides an atmosphere for entertaining and an experience for shoppers, that was a true experience during the NFL Draft Weekend.
“We are thrilled with the support we received from the community since opening in March and especially during the NFL Draft weekend. It was great seeing so many people excited and proud of Detroit, and that Detroit pride they showcase is why we created Born In Detroit,” said Anthony Tomey, CEO of The Tomey Group and Co-Owner of Born In Detroit Apparel, LLC. “It is because of the amazing support of Detroiters far and wide, along with the support of Bedrock and Gardner White, that we have the opportunity to keep our store in Detroit open through at least the summer.”
The Born In Detroit pop-up will be open through July 31.
Hours of operation are Tuesday-Saturday, 11a-7p, and Sunday, 10a-5p (hours are subject to change).
Born In Detroit was trademarked in 2015 and brought to life in 2020 by a group of true Detroiters, two sets of brothers Michael and Anthony Tomey and George and Alex Bourkoulas, along with their friend, Michael “Mikey” Shumaker, who were all Born In Detroit. The opening of the pop-up storefront in downtown Detroit enhances Born In Detroit’s mission to showcase the pride of Detroiters near and far, and to highlight that Detroit is more than a city, it is that feeling of pride, hard work and perseverance.
For more information about Born in Detroit, please visit:
About Born In Detroit Apparel, LLC:
Founded in Detroit, Michigan in conjunction with 8 Mile Vodka in 2015, the Born In Detroit tagline that was featured on the 8 Mile Vodka bottle, was then trademarked, and brought to life in 2020. Born In Detroit reflects the vision and passion of two sets of brothers and a close friend, who were all Born in Detroit. This is not just another apparel company, it’s an apparel company with a cause. The brand is a way for the community that was born in Motown, part of the big three, or local hard-working families, to show off their stomping ground and pride in their hometown, Detroit. The apparel line features clothing and products showcasing the trademarked Born In Detroit and the ability to customize and collaborate with schools and other brands. Born In Detroit, along with their sister company, 8 Mile Vodka, supporting their roots, and their community, is something they strive for each day. For additional information on Born In Detroit apparel, please visit www.BornInDetroit.store
About The Tomey Group:
The Tomey Group was founded in 2003 by Fawzi Tomey, President, and is family owned and operated, and headquartered in Farmington Hills, Michigan. Siblings, Anthony Tomey; CEO, Michael Tomey, CFO and Christine Tomey, Chief Compliance Officer, along with their uncle Tony Tohme, Chief Administrative Officer, run the daily operations for the group. Opening their first Jimmy Johns location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy Johns throughout Southeast Michigan. They are the 3rd largest franchise owner of the Jimmy Johns brand in the country. In 2023, The Tomey Group in partnership with brother-n-laws, Simon Jonna, and Raymond Jonna of The Jonna Group, the #1 Sale-Listing Broker Nationwide on Crexi and CoreNet Global Broker of the Year 2022, formed Tomey Chicken, LLC. Tomey Chicken, LLC added Chef Guy Fieri and renowned restauranter, Robert Earl brand, Chicken Guy!, to their portfolio. The first Chicken Guy! opened in April, 2023 with an additional 19 locations planned in Michigan, making them the company’s largest franchise partner in the country. The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born In Detroit apparel brand. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family. For additional information about the Tomey Group, please visit www.TomeyGroup.com
About Gardner White:
Family-owned and operated for 112 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 13 stores throughout metro Detroit, Ann Arbor and Saginaw. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States and Best Places to Work by Furniture Today.
For more information, visit www.gardner-white.com and follow us on Instagram, Facebook, Pinterest, YouTube and X.
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