Gardner White Announces 3rd Annual “Twinkle Town” – Free Holiday Event on November 12 at Flagship Store in Warren

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Exclusively featuring Gardner White’s “Parade of Trees” decorated by local celebrities, businesses and influencers to benefit 20 local nonprofit organizations.

Gardner White is excited to announce the return of “Twinkle Town presented by Gardner White,” a dazzling holiday kick-off celebration on Tuesday, November 12, from 6pm-8pm at the Gardner White flagship store located at 6500 E.14 Mile Road in Warren. Guests of this free, community celebration will enjoy a stunning tree lighting ceremony, delicious treats, festive fun, magical Santa arrival, and more. Details and event registration are available here.

“Twinkle Town is an event our team looks forward to each year as it celebrates the things we love most— family and community,” said Rachel Stewart, CEO of Gardner White. “We are thrilled to welcome thousands to enjoy the incredible trees designed by local celebrities, businesses and influencers, all to support the incredible work of charities in our home town.”

The highlight of the evening will be Twinkle Town’s exclusive Parade of Trees unveiled along the store’s Candy Cane Lane featuring 20 exquisite holiday trees, beautifully decorated by local celebrities, businesses and influencers to benefit local charities. Each participant will decorate based on their own unique theme. The public is invited to vote online at Gardner-white.com from November 12 through December 8. The winning participant’s charity of choice will receive a $10,000 donation. All charities will walk away with a donation from Gardner White to their cause.

Local Influencer and charity partners include:

• Mitch Albom, Bestselling Author and Journalist | SAY Detroit Play Center
• Jaydin Blackwell, Paralympic Gold Medalist | Performance 80 Fitness
• Born in Detroit | Jay’s Juniors
• Broadway in Detroit | Mittens for Detroit
• Clownie, The Parade Company | The Parade Company
• Melissa Coulier, Fitness Instructor and Wellness Advocate | Gilda’s Club Detroit
• Detroit Grand Prix | Boys & Girls Clubs of Southeastern Michigan
• Emagine, Paul Glantz, Co-Founder and Chairman | New Day Foundation
• Fox 2 Weather Authority | DRAW “Disaster Relief at Work”
• Herman Moore, Detroit Lions Legend | The Herman Moore Tackle Life Foundation
• Leyla Conlan, Owner of Leyla | Ronald McDonald House Charities Ann Arbor
• LittleGuide Detroit | Children’s Hospital of Michigan
• Melissa Morrow, Sincerely Creative Mom | Hot Pink Helpers
• Anna Robb, Detroit Social Media Influencer | The Salvation Army Southeast Michigan Adult Rehabilitation Center
• SEEN Magazine | Vista Maria
• Shea Whitfield, HGTV’s Bargain Block | Detroit Phoenix Center
• Stephanie Masko, Thestyled.home | Leader Dogs for the Blind
• Tati Amare, WDIV’s Live in the D | Fish & Loaves Community Food Pantry
• University of Michigan Softball Academy & Coach Carol Hutchins | American Cancer Society
• WXYZ Detroit | Forgotten Harvest

Other highlights from the evening include live performances by the Detroit Academy of Arts & Science (DAAS) Choir, face painting, photo booths and more. At 6:45 pm, a short program in the store’s atrium with local dignitaries, Gardner White executives, Detroit Lions Mascot Roary, and special guests will culminate with a spectacular tree lighting ceremony. Twinkle Town at Gardner White’s sparkling lights, trees and holiday decor will remain in-store throughout the holiday season for all to enjoy.

New this year, Gardner White will be granting holiday gift wishes for children in the community.

Families are invited to visit participating Gardner White stores to drop their letter to Santa for a chance to win their holiday wish gift. Gardner White will grant one child’s wish every week beginning November 12 through December 12. Participating Gardner White store locations include Ann Arbor, Canton, Howell, Shelby Township (Hall Road), Rochester, Saginaw, Taylor and Warren. Each store will also feature a winter wonderland play area and mailbox to the North Pole. For more information, visit Gardner-White.com.

Sponsors of Twinkle Town presented by Gardner White include: Tempur-Pedic, Simmons, Sleep International, Cheers, La-Z-Boy, Aireloom, King Koil, Kuka, Elite Rewards, Intercon, Kingsdown, Bedgear, Liberty, Albany and Nisco.

Gardner White is a proud 112-year family owned and operated business headquartered in Warren, Michigan. Rooted in providing customers quality products, great value and innovative services, Gardner White is dedicated to the communities they serve. As Detroit’s #1 mattress store, Gardner White is the proud home of The GW Pledge, which commits to delivering customers the best night’s rest. With 13 stores throughout metro Detroit, Ann Arbor and Saginaw, Gardner White is the only Michigan furniture and mattress store to provide same-day delivery and nighttime delivery for busy working families. From designer brands to budget-friendly finds, Gardner White truly has something for every style and every price point.

About Gardner White

Family-owned and operated for 112 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 13 stores throughout metro Detroit, Ann Arbor and Saginaw. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States, and Best Places to Work by Furniture Today and Crain’s Detroit Business. For more information, visit www.gardner-white.com and follow us on Instagram, Facebook, Pinterest, YouTube and X.