Gardner White Announces Melissa Morrow, Owner of Sincerely Creative Mom and Designer of “The Timeless Spirit of Christmas” Tree, as Winner of “Twinkle Town” 2024

Photo courtesy of Gardner White: Rachel Stewart, Melissa Morrow, Bill Wylonis, Caroline Wulf and Linda Sebold Clogg

GARDNER WHITE ANNOUNCES MELISSA MORROW, OWNER OF SINCERELY CREATIVE MOM AND DESIGNER OF “THE TIMELESS SPIRIT OF CHRISTMAS” TREE, AS WINNER OF “TWINKLE TOWN” 2024!

• Morrow’s charity partner Hot Pink Helpers to receive $10,000 donation from Gardner White
• All 20 local charity partners will receive a donation from Gardner White to their cause
• Nearly 70,000 votes were cast in-store and online during “Twinkle Town” 

Gardner White recently announced Melissa Morrow,

Owner of Sincerely Creative Mom and designer of “The Timeless Spirit of Christmas” tree, as winner of Gardner White’s Twinkle Town 2024. Morrow’s spectacular tree featured red, green and gold ornaments, ribbons and decorations. Morrow’s charity partner, Hot Pink Helpers, will receive a $10,000 donation from Gardner White. Hot Pink Helpers provides financial and emotional support to families affected by cancer with a primary focus on breast cancer. All 20 charity partners will walk away with a donation from Gardner White to their cause.

“Congratulations to Melissa, Hot Pink Helpers and all of the incredible influencers, businesses, charities and partners who participated in this year’s Twinkle Town,” said Rachel Stewart, CEO of Gardner White. “Melissa and all Twinkle Town participants really hit it out of the ballpark this year with their creativity, unique themes, stunning decorations and strong commitment to helping our community. We are proud to support Hot Pink Helpers, and all of the local charity partners this holiday season.”

Morrow’s tree was one of 20 beautifully decorated trees designed by local celebrities,

influencers and businesses unveiled at Gardner white’s flagship store in Warren during the 3^rd Annual Twinkle Town community celebration on November 12. The event kicked off a public voting campaign through December 8. Nearly 70,000 votes were submitted in store and online.

“We have been honored and thrilled to participate in the 2024 Twinkle Town event sponsored by Gardner White. It’s a super special tree with a big goal to reach… and we did,” said Melissa Morrow, Owner, Sincerely Creative Mom. “Overjoyed comes to mind when I think about how our wreath making community rallied behind us for such a special event. This is all thanks to them. Hot Pink Helpers gave generously to my dear friend Heather when she battled Breast Cancer last year. Heather is alive and well and we couldn’t be more excited and proud to give back to Hot Pink Helpers in this way.”

“Hot Pink Helpers is deeply grateful to Gardner White Furniture and Sincerely Creative Mom for choosing us as their charity partner in the Twinkle Town Tree competition,” said Linda Sebold Clogg, Co-Founder, Hot Pink Helpers. “This generous donation will allow us to provide critical support to even more women and families in our community who are bravely battling cancer. Thank you for helping us make a meaningful difference in their lives.”

2024 Twinkle Town local Influencer and charity partners included:

• Mitch Albom, Bestselling Author and Journalist | SAY Detroit Play Center
• Jaydin Blackwell, Paralympic Gold Medalist | Performance 80 Fitness
• Born in Detroit | Jay’s Juniors
• Broadway in Detroit | Mittens for Detroit
• Clownie, The Parade Company | The Parade Company
• Melissa Coulier, Fitness Instructor and Wellness Advocate | Gilda’s Club Detroit
• Detroit Grand Prix | Boys & Girls Clubs of Southeastern Michigan
• Emagine, Paul Glantz, Co-Founder and Chairman | New Day Foundation
• FOX 2 Weather Authority Team | DRAW “Disaster Relief at Work”
• Herman Moore, Detroit Lions Legend | The Herman Moore Tackle Life Foundation
• Leyla Conlan, Owner of Leyla | Ronald McDonald House Charities Ann Arbor
• LittleGuide Detroit | Children’s Hospital of Michigan
• Melissa Morrow, Sincerely Creative Mom | Hot Pink Helpers
• Michigan Softball Academy & Coach Carol Hutchins | American Cancer Society
• Anna Robb, Detroit Social Media Influencer | The Salvation Army Southeast Michigan Adult Rehabilitation Center
• SEEN Magazine | Vista Maria
• Shea Whitfield, HGTV’s Bargain Block | Detroit Phoenix Center
• Stephanie Masko, Thestyled.home | Leader Dogs for the Blind
• Tati Amare, WDIV’s Live in the D | Fish & Loaves Community Food Pantry
• WXYZ Detroit | Forgotten Harvest

Sponsors of 2024 Twinkle Town presented by Gardner White include: Tempur-Pedic, Simmons, Serta, Cindy Crawford Home, Sleep International, Man Wah, La-Z-Boy, Aireloom, King Koil, Lifestyle, Kuka, Elite Rewards, Intercon, Kingsdown, Jofran, Bedgear, Liberty, Albany, Ashley, ServeCo and Flexx Motion.

Gardner White is a proud 112-year family owned and operated business headquartered in Warren, Michigan. Rooted in providing customers quality products, great value and innovative services, Gardner White is dedicated to the communities they serve. As Detroit’s #1 mattress store, Gardner White is the proud home of The GW Pledge, which commits to delivering customers the best night’s rest. With 13 stores throughout metro Detroit, Ann Arbor and Saginaw, Gardner White is the only Michigan furniture and mattress store to provide same-day delivery and nighttime delivery for busy working families. From designer brands to budget-friendly finds, Gardner White truly has something for every style and every price point.

About Gardner White

Family-owned and operated for 112 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 13 stores throughout metro Detroit, Ann Arbor and Saginaw. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States, and Best Places to Work by Furniture Today and Crain’s Detroit Business. For more information, visit www.gardner-white.com and follow us on Instagram, Facebook, Pinterest, YouTube and X.