Incredible Group Serves Up ICEE Refresh with New Squishi Collectibles

I received samples of squishi collectibles in exchange for this post. Check them in action on Instagram and TikTok!

Quench Your Sensory Cravings with A Serving of Nostalgia & the Coolest Toy in Town 

Incredible Group is celebrating the iconic ICEE brand with epic new Squishi collectibles designed to replicate the look and scent of the original red and blue flavors. True to Incredible Group’s growing Squishi line, the product is officially licensed with The ICEE® Company by Design Plus, with details down to the packaging, color, and opacity – breathing new life into a widely-revered brand. 

The new ICEE Squishi Toys feature two recognizable colors, each capturing the essence of ICEE’s classic flavors. From the bright blue of Blue Raspberry to the vivid red of Cherry, each toy is crafted to resemble the refreshing, icy goodness of an ICEE drink. These toys are perfect for squeezing, collecting, and displaying, offering a fun and tactile way to enjoy the beloved ICEE brand. 

“It has been a real joy to work on brands we know and love, while delivering a modern twist for consumers,” said Saul Sacks, President of Incredible Group. “ICEE is synonymous with nostalgia for a lot of us, and we’ve made sure to keep its iconic essence in these Squishies.” 

“We’re always looking for new ways for ICEE fans to enjoy our iconic slushies,” said Elisha Joffe of Design Plus, who brokered the deal on behalf of The ICEE Company. “Incredible Group has been a great partner to work alongside to transform our product into this squishy, tactile format.” 

ICEE Squishies will be available across Canada and the United States at specialty retailers.

About Incredible Group 

Established in 2002, The Incredible Group is a North American brand that has grown to become a prominent and trusted leader in impulse items, licensed toys and promotional incentive products. The Incredible Group is the parent company of Incredible Play, Incredible Novelties, and Incredible Incentives. Incredible Play brings the fun as a distributor, wholesaler, licensor, and inventor, of the best in toys, games, outdoor, and more to our retail partners. Most recently, it joined forces with PMI Kid’s World to bring Piñata Smashlings to the Canadian market. Incredible Novelties is home to the latest trends for the hottest events, swag bags, and impulse items for retailers and event planners. Incredible Incentives provides fresh, unique, and customized promotional items making a bold statement for your brand. For more information, visit https://incrediblegroup.com/ 

About The ICEE Company 

ICEE is America’s original, frozen treat, giving every customer the best excuse to be a kid again. It’s stick out your tongue fun for all ages and is the number one brand in frozen beverages in the USA. ICEE is best known for its childhood favorites like red cherry and blue raspberry. ICEE is sold in convenience stores, mass merchandisers, malls, theme parks and theaters. The ICEE Company is a subsidiary of J&J Snack Foods Corp (NASDAQ: JJSF) and operates worldwide. For additional information visit http://www.icee.com. 

About Design Plus: 

Design Plus is an international licensing boutique, founded in 1983 and headquartered in Atlanta GA. Design Plus builds brand awareness and consumer loyalty for brand owners through carefully designed licensing programs and select licensees. For additional information visit http://www.dplicensing.com