Gardner White and Serta Ramp Up Their Commitment to Support the American Cancer Society

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GARDNER WHITE AND SERTA, TWO PROMINENT MICHIGAN BRANDS, ramp up their commitment TO SUPPORT THE AMERICAN CANCER SOCIETY IN THEIR FIGHT TO END CANCER.

• For the second year, Gardner White will donate a portion of all in-store and online Serta mattress sales in 2025 to the American Cancer Society.
• Gardner White x Serta x American Cancer Society will partner on special initiatives and host events throughout the year to spread awareness and support those impacted.
• According to new statistics from the American Cancer Society, there is a rising incidence for certain cancer types, especially in women and young adults.

 Gardner White and Serta, two prominent Michigan brands,

are partnering for a second consecutive year to support the American Cancer Society, the country’s leading cancer-fighting organization. Gardner White and Serta Restokraft Mattress will donate a portion of every Serta mattress sale through December 31, 2025, to support the American Cancer Society. According to statistics recently released from the American Cancer Society, while the cancer mortality rate has declined by 34 percent since 1991, incidence rates for certain cancer types are rising, especially in women and young adults.

“We are deeply grateful for our partnership with Serta and their unwavering commitment to join us in supporting the American Cancer Society, an extraordinary organization with a powerful vision to end cancer as we know it, for everyone,” said Rachel Stewart, CEO of Gardner White.

Gardner White, Serta and the American Cancer Society,

have each served the Metro Detroit community for over 100 years, respectively. They are committed to continuing to team up on special initiatives and events throughout 2025 to spread awareness and support the American Cancer Society, with an emphasis on breast and pediatric cancers.

“We are honored to partner with Gardner White in supporting the American Cancer Society’s vital mission for the 2nd straight year,” said Larry Kraft, president & CEO of Serta Restokraft. “Together, we are making a meaningful impact in the fight against cancer and bringing hope to those in need.”

A champion of comfort for all,

Serta has pioneered sleep innovation for more than 100 years, bringing quality products to more than 150 countries worldwide. Every bed across the Serta portfolio is designed to provide superior comfort, including the award-winning Perfect Sleeper and iComfort collections. All Serta mattresses at Gardner White are made in Michigan. As Michigan’s largest Serta mattress retailer in the state, Gardner White offers 18 Serta mattress models in all 13 stores throughout metro Detroit and online at Gardnerwhite.com.  Every Serta mattress is backed by Serta’s 10-year limited warranty.

The American Cancer Society works tirelessly to improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure that everyone has an opportunity to prevent, detect, treat, and survive cancer. Every 15 seconds, someone in the US is diagnosed with cancer. The American Cancer Society has invested $6.9 billion in research since 1946.

“We have made remarkable strides in the fight against cancer, saving countless lives along the way. Since 1991, more than 4.5 million cancer deaths have been averted—an achievement made possible by dedicated partners who support our lifesaving mission,” said Jenni Beamer, senior executive director of the American Cancer Society in Michigan. “We are beyond thrilled to continue our impactful partnership with Gardner White and Serta in 2025. Last year, their generosity helped propel our mission forward, funding groundbreaking cancer research right here in Michigan, providing essential support like free rides to treatment and lodging for patients far from home, and investing in critical screening and prevention programs to catch cancer early—when it’s most treatable. Together, we are making a real difference, and we can’t wait to see what we accomplish next.”

Gardner White is a proud 112-year family owned and operated business headquartered in Warren, Michigan. Rooted in providing customers quality products, great value and innovative services, Gardner White is dedicated to the communities they serve, and is the proud presenting sponsor of America’s Thanksgiving Parade. With 13 stores throughout metro Detroit, Ann Arbor and Saginaw, Gardner White is the only Michigan furniture and mattress store to provide same-day delivery and nighttime delivery for busy working families. From designer brands to budget-friendly finds, Gardner White truly has something for every style and every price point. For more information, visit www.gardner-white.com.

About Gardner White 

Family-owned and operated for 112 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 13 stores throughout metro Detroit, Ann Arbor and Saginaw. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States and Best Places to Work by Furniture Today. For more information, visit www.gardner-white.com and follow us on Instagram, Facebook, Pinterest, YouTube and X.

About Serta Restokraft Mattress 

Family-owned and operated for 112 years over three generations, Serta Restokraft is Michigan’s largest manufacturer of mattresses. Located in Romulus, Michigan, Serta Restokraft distributes mattresses throughout the entire state of Michigan. Serta is a strong supporter of Kids Kicking Cancer and other non-profit organizations.