Michigan Based Bluewater Technologies Receives Award for Glenlore Trails Interactive Outdoor Event

Photo courtesy of Silver Stevie Awards and Glenlore Trails

Bluewater Technologies Honored as

Silver Stevie® Award Winner in the

2025 American Business Awards® for

“Interactive Outdoor Event”

Recognizing Glenlore Trails – Michigan’s Largest and Longest Illuminated Walk-Thru Forest Experience

Bluewater Technologies — one of the nation’s most trusted experiential agencies specializing in AV integration and event technology activations — is proud to announce that its interactive forest experience, Glenlore Trails, has been honored with a Silver Stevie® Award at the 23rd Annual American Business Awards®. The award, presented in the Event Awards category for “Interactive Outdoor Event” under Brand & Experiences, recognizes the creativity, innovation, and impact of the illuminated night walk.

Glenlore Trails,

was originally designed as a way to utilize Bluewater’s award-winning team and AV equipment during the Pandemic and to offer area families an outdoor entertainment option when social gatherings were limited to open-air activations. Since 2020, the team at Bluewater has transformed a natural forest landscape into an immersive wonderland using interactive LED walls, projection mapping, synchronized audio systems, and responsive lighting to create Glenlore Trails, Michigan’s largest and longest illuminated and immersive walk-thru forest experience. Since its first year of operation, Glenlore Trails continues to push the boundaries by implementing technology that supports a new narrative and theme during each of the Fall and Winter activations. Bluewater brings the forest to life by weaving layers of visuals, enchanting lighting, and interactive moments, and captivates guests while providing an unforgettable immersive night walk experience. What began as a safe, socially distant alternative has grown into a cherished holiday season tradition with a loyal and growing audience that continues to result in sold-out events each year.

Co-Founder of Glenlore Trails and Executive Officer at Bluewater Technologies, Chanel Schoeneberger, shares what this award means to the team, “When we created Glenlore, our goal was to bring a little light to people’s lives – literally and figuratively. To be recognized for doing just that, in such a creative and innovative category, is incredibly rewarding. We’re so proud of how this experience keeps evolving and continues to spark curiosity and joy in our community.”

Bluewater Technologies,

is renowned for its ability to transform ordinary spaces into extraordinary environments through cutting-edge audio-visual technology and unparalleled storytelling. Bluewater is trusted by clients to design, install, and support cutting-edge technology solutions that elevate their spaces. They are set apart from others by having in-house software and creative teams, dedicated to developing customized brand activations and interactive experiences that communicate culture, engage audiences, and drive business growth.  From captivating corporate events and immersive retail installations to innovative educational spaces, Bluewater consistently delivers unforgettable experiences that resonate and inspire.

The American Business Awards are the U.S.A.’s premier business awards program. A team of more than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. One of the judges stated, “This is magical. Brilliant use of a company’s skills to create something entirely new. The sizzle reel is a rare example of how to capture the visitor experience and the feeling of being at the event.”

The awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 10.

For more information about Bluewater Technologies and its innovative solutions, please visit www.bluewatertech.com.

About Bluewater:

Founded in 1985, Bluewater Technologies Group, Inc. is a leader in experiential marketing and event technology solutions. With over 200 employees and a national reach, Bluewater specializes in creating immersive and interactive brand experiences for events and permanent installations. Through our integrated services—ranging from strategic ideation, custom activations, and scenic design to production, installation, and digital content creation—we help brands connect with audiences in meaningful ways.

Our expertise spans a variety of sectors, including automotive, healthcare, consumer goods, and technology, where we have delivered award-winning activations at events such as CES, NCAA Final Four, and Essence Festival. As a vertically integrated firm, Bluewater offers a seamless experience from concept to execution, supported by cutting-edge technology and innovative approaches. We continuously strive to challenge the status quo and bring positive, impactful stories to life.

Bluewater is a certified WBE by the Women’s Business Enterprise (WBENC). For more information, visit www.bluewatertech.com.

BLUEWATER TECHNOLOGIES SOCIAL MEDIA:

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Linked In: https://www.linkedin.com/company/bluewater-technologies/

Instagram: https://www.instagram.com/experiencebluewater

About the Stevie Awards

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performance in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.