New Bluey Frozen Pancakes Make Brekkie Easy-Peasy and Full of Fun!

Bluey Frozen Pancakes: Packed With Whole Grains & Fiber for a ‘Top Notch’ Start to the Day!

Chicago, IL (July 22, 2025) – Hometown Food Company and BBC Studios, distributor and licensor of the beloved Emmy® Award-winning animated series Bluey, announce a new partnership that’s sure to bring Bluey’s signature fun to breakfast tables nationwide with Bluey Frozen Pancakes.

Inspired by Bluey,

these pancakes give mealtime a playful twist with two delicious, kiddo-approved flavors: Buttermilk and Blueberry. Each serving delivers 21g of whole grain wheat and is a good source of fiber—making them a wholesome, tasty choice for busy mornings when you need a little extra Bluey fun to start the day right.

“Families today are always on the go, so breakfast needs to be quick, tasty, and — let’s face it — fun, especially when dealing with picky eaters!” said Dan Anglemyer, Chief Operating Officer of Hometown Food Company. “With Bluey Frozen Pancakes, we’re giving families a convenient and joyful way to start the day. These pancakes are not only delicious and wholesome, but they’ll also have even the fussiest eaters excited for breakfast. Mornings just got a whole lot easier — and way more fun!”

Whether you’re stacking pancakes high for a family “pancake party” or serving them up with a side of silliness, Bluey Frozen Pancakes make breakfast a breeze.

“We’re happy to team up with Hometown Food Company for a new way for Bluey to be a part of a family’s start to the day,” Suzy Raia, SVP Global Consumer Products at BBC Studios.

Bluey Frozen Pancakes are available at Kroger Banners, HEB, Wakefern, & Wegmans (in the frozen breakfast aisle!), with more retailer announcements coming soon. Each 8-count box is priced at just under $3.99, so families can enjoy a warm, satisfying breakfast without the mess or the morning rush.

About Hometown Food Company

Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury™ brand’s shelf-stable baking products, including Funfetti®, along with the Hungry Jack®, Birch Benders®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers®, Martha White® and Chef Boyardee® brands. For more information visit Hometown Food Company.

About Bluey

Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post-produced in Brisbane, Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.

About BBC Studios Brands & Licensing

The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands – including Doctor Who and Bluey – with the world’s biggest brands, promoters and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

About Ludo Studio

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au