Dave Coulier Headlined Wellness Fundraiser in Michigan – All Proceeds Going to Cancer Research

Courtesy of Live Well Lead Well.  Photo credit: Jasmine Sumlin-Livin’

Pain to Purpose Raises Over $30,000 for The V Foundation – 100% Going to Cancer Research Dave Coulier Headlines Intimate Oakland Township Wellness Fundraiser Honoring Resilience, Healing, and Hope!

Oakland Township, Michigan – On Sunday, August 10, 2025, Pain to Purpose brought together survivors, caregivers, wellness experts, and advocates for a morning of mission-driven connection — all in support of The V Foundation’s life-saving cancer research.

Co-hosted by Live Well Lead Well and B.T.R. Nation,

the event unfolded at the serene Adams Manor, where rolling lawns, blooming gardens, and summer sunshine created the perfect backdrop for reflection and connection. Guests were greeted with custom-crafted mocktails from Earthy Botanical Mobile Bar, ambient tunes from DJ Chachi, and a warm, welcoming atmosphere that set the tone for a morning both deeply meaningful and undeniably beautiful.

With just 40 guests in attendance, the intimate setting encouraged heartfelt conversations and moments of quiet reflection. The morning featured nourishing breakfast bites and storytelling by headliner Dave Coulier and co-host Ashley Nickelsen (founder of B.T.R. Nation), as well as groundbreaking research insights from Dr. Norah L. Henry, a V Foundation grantee from The University of Michigan.

“This is more than a fundraiser — it’s a tribute to resilience,” said Melissa Coulier, co-founder of Live Well Lead Well and event organizer. “Everyone here has been touched by cancer in some way. We gathered to share stories, tools, and hope — and to fund critical research that can save lives.”

Dave Coulier opened up about his personal journey, and provided deep connections and insights, and of course provided some laughter as well.  “Early detection is crucial, and I encourage everyone to get tested. So, get those breast and prostate exams, and a colonoscopy. When I first heard I had cancer, I had a lightbulb moment. I wanted to know what is toxic in our lives. I discovered that toxins are all around us, and in so many products – food, personal hygiene products, home goods, clothing. But changing my entire lifestyle would be a long and arduous process. So, I started with one thing — I replaced my toothpaste. And I am proud to say that the underwear I am now wearing is organic. My wife, Melissa’s support and guidance really helped me through this process.  So listen to your body, and talk to your doctors,”  said Dave Coulier.

Thanks to the generosity of attendees, sponsors, and vendors, Pain to Purpose raised over $30,000 — with 100% of proceeds going directly to The V Foundation for cancer research.

For those that were unable to attend but looking to support,

donations can be made to the V Foundation at LiveWellLeadWell.us.  Also, for those looking for health and wellness guidance, please visit LiveWellLeadWell.us

Sponsors & Supporters

Lead Sponsor: Henry Ford Health Cancer
Silver Sponsor: Planet Fitness
Bronze Sponsors: Taylor Ford, Better Health Market, B.T.R. Nation
Supporting Sponsors: Earthy Botanical Mobile Bar, DJ Chachi, Creators House, Gardner White, Expand Marketing Group

Special Thanks to Our Vendors: Livin’ for Media, Earthy Botanical Mobile Bar, Creators House, Adams Manor, DJ Chachi, Miorh Meals, Expand Marketing Group

About Live Well Lead Well

Founded by Melissa Coulier and Melanie Samuels, Live Well Lead Well is a holistic wellness company helping individuals reclaim their health and energy through functional movement, food as medicine, mindfulness, and nature-based healing. Their retreats, seminars, and wellness programs empower people to live well so they can lead well. Learn more: livewellleadwell.us

About B.T.R. Nation

Founded by Ashley Nickelsen in honor of her parents, both of whom battled cancer, B.T.R. Nation creates clean, functional snacks made with purpose. Ashley’s mission is to help people snack better, feel better, and live bolder — especially during life’s hardest seasons. The brand name stands for Bold, Tenacious, & Resilient.

About The V Foundation

Founded in 1993 by ESPN and the late, legendary Jim Valvano, The V Foundation for Cancer Research has awarded nearly $400 million in cancer research grants nationwide. The Foundation directs 100% of direct donations to cancer research and related programs, with administrative expenses covered by an endowment. In Michigan, The V Foundation has funded groundbreaking programs in early detection, treatment innovations, and survivorship support.

Featured Guest Speakers

Dave Coulier – Actor, Comedian, and Cancer Survivor
Beloved for his decades-long television career, including his role as Joey Gladstone on Full House and Fuller House, Dave Coulier is also a passionate advocate for wellness and resilience. After losing his mother, sister, and niece to cancer, Dave faced his own cancer diagnosis with courage and determination. Through a focus on nourishment, movement, and mindset, he built a strong foundation for his treatment and recovery. Now in remission, Dave shares his story to inspire others to take ownership of their health and support cancer research that saves lives.

Dr. Norah L. Henry – Division Head, Breast Oncology, Henry Ford Health Cancer
Dr. Norah L. Henry is a nationally recognized leader in breast oncology, dedicated to advancing research and treatment to improve patient outcomes. She has been instrumental in developing innovative cancer care strategies and fostering a collaborative approach to oncology that prioritizes both cutting-edge science and compassionate patient care. Dr. Henry’s work not only impacts the Michigan community but also contributes to global advancements in cancer detection, treatment, and survivorship.

Ashley Nickelsen – Founder, B.T.R. Nation
Ashley Nickelsen launched B.T.R. Nation in honor of her parents, both of whom battled cancer. Her mission is to help people snack better, feel better, and live bolder — especially during life’s hardest seasons. Through her clean, functional snacks, Ashley encourages others to nourish their bodies with purpose, making every bite a step toward resilience and vitality.