Aqua Pets Set to Break through the Surface with a Bold Return to the North American Market

Image courtesy of Super Impulse.

Super Impulse Revives the Beloved 2000s Toy for a New Generation!

Bristol, PA – (September 2025) – Super Impulse, the company behind the innovative, award-winning toy line World’s Smallest, is reviving Aqua Pets for store shelves in North America this Summer. The updated Aqua Pets stay true to the interactive fun and game play of the original Tomy product, brought to the United States in the early 2000s by Wild Planet. Updated with vibrant new colors and updated characters to delight and captivate a new generation. 

Aqua Pets are interactive water pets that magically float and dance inside their Waterdrop homes.

They respond to voice, touch, and even to each other! Kids can play games, interact, and watch their pets come to life with adorable movements, playful sound effects, and colorful light-up displays. The more players engage, the more personality their Aqua Pet reveals. 

“We love offering a product line complete with new, nostalgic, trending, and forward-thinking toys for kids and kidults. Super Impulse is very excited to re-introduce Aqua Pets – they check all the boxes: fun, fascinating, colorful, new and retro – all at once!

The New Aqua Pets collection features eight colorful characters –

Cappy, Lotti, Puku, Harf, Squirt, Muki, Bertie, and Kitzi, each with unique swimming styles, dance moves, sounds, and three built-in games: Memory Game, Chase Me Speed Game, and Dance Party. 

Debuted at New York Toy Fair this past March, Aqua Pets generated a strong reaction from media, influencers, and buyers alike. This fall, the experience expands to consumers with availability at specialty retailers and Amazon.com. 

About Super Impulse 

Founded in 2014, Super Impulse is committed to toy innovation, novelty items, and accessories for kids and the young at heart. Super Impulse’s globally recognized World’s Smallest collection has expanded with a multitude of licensing partnerships, selling hundreds of millions of units across the product line and continues to add to its offering and licenses with the world’s most iconic toys. Super Impulse has the latest in classic retro and trend-forward toys with “a little something” for everyone!