In Fight Against Teen Crash Deaths, New Safety Tech Launches During Awareness Week

Photo courtesy of Mindr | Keepr Drive

Mindr Launches Keepr Drive During National Teen Driver Safety Week to Empower Families with Smart In-Vehicle Safety Technology!

New Keepr Drive integration connects personal breathalyzer data directly to vehicles—empowering safer decisions when alcohol consumption is detected.

DES MOINES, IOWA — In recognition of National Teen Driver Safety Week, Mindr, a U.S. leader in substance detection, monitoring, and safety technology, announced the launch of its latest innovation, Keepr Drive, an advanced accountability and measurement platform designed to promote safe driving and responsible decision-making among drivers, including teens. Keepr Drive integrates the Keepr® pocket-sized breathalyzer, which measures a user’s breath alcohol concentration (BrAC), directly into a driver’s vehicle, helping the fight against impaired driving and encouraging smarter choices behind the wheel.

“Every day, about 34 people in the United States die in drunk-driving crashes—that’s one person every 42 minutes,” said Kathy Boden Holland, Chief Executive Officer of Mindr. “What’s worse is the fact that car crashes are a leading cause of death for teens, and almost a third of young drivers killed in fatal crashes involved underage drinking. Keepr Drive was created to allow technology to empower proactive parents, guardians, and individuals by giving them the tools to support smarter choices, protect their loved ones, and combat drunk driving—helping keep our roads and communities safe.

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