Born IN Detroit Announces Partnerships with Michigan State University and Eastern Michigan University for Officially Licensed Merchandise!

Photo Courtesy of Born IN Detroit^TM

The new collegiate Born IN Detroit^TMstyles will be coming soon!

(Detroit, Michigan – November 11, 2025) Michigan owned and operated Born IN Detroit^TM Apparel, LLC has announced two new collegiate partnerships with Michigan State University and Eastern Michigan University to create officially licensed merchandise.  New lines for both universities will feature fresh designs with the iconic Born IN Detroit^TM logo along with the college likeliness, logos, and team colors, along with some unique taglines for each of the college towns.  The new merchandise lines will be available soon.

Born IN Detroit^TM ,

was trademarked in 2015 and brought to life in 2020 by a group of true Detroiters, two sets of brothers Michael and Anthony Tomey and George and Alex Bourkoulas. The brand was created with the mission of showcasing the pride of Detroiters near and far, and to establish a brand partner to champion the city and surrounding communities. The founders were all born in Detroit, attended area schools, played sports throughout the area, and have a fierce gritty work ethic that overflows with pride for all things Detroit.  Born IN Detroit^TM was created to honor Detroit as more than just a city, that it is a feeling of pride, hard work and perseverance.  The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride.

As an alum of Eastern Michigan University and former member of the Eagles baseball team, Anthony Tomey, Co-Owner of Born IN Detroit^TM and CEO of The Tomey Group, is particularly excited about the new lines.

“Both Michigan State and Eastern Michigan are bursting with school pride, and we are pleased to offer fans new ways to show commitment to their favorite teams,” said Tomey.  “I am personally looking forward to wearing our new Eagles apparel to games, and I know Spartan fans will be thrilled with the new Born IN designs.”

The new licenses with Michigan State and Eastern Michigan will expand Born IN Detroit’s official sports apparel lines which currently includes University of Michigan, Western Michigan, Oakland University, Wayne State and Ohio State University, along with the professional sports team apparel lines with Detroit Red Wings, Lions, Pistons, and Tigers.

For more information about Born IN Detroit^TM, please visit www.BornInDetroit.store.

Photo Courtesy of Born IN Detroit^TM

About Born IN Detroit^TM : 

Brought to life in 2020, Born IN Detroit reflects the vision and passion of two sets of brothers, who were all Born in Detroit. The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride. Originally launching the brand as an online store, it has had significant expansions which include apparel lines carried in Meijer stores, a Born IN Detroit^T storefront location in downtown Detroit, a pop-up store location at Detroit Metro Airport and an introduction of a unique restaurant concept, Born In Detroit Kitchen + Bar, which opened at Detroit Metro Airport in June 2025. Born IN Detroit also has officially licensed apparel for sports team merchandise for the Detroit Tigers, Lions, Red Wings, and Pistons, along with several colleges including the University of Michigan, Michigan State University and Oakland University. Born IN Detroit recently launched a collaborative apparel line with New Era for SuperBowl LIX featuring an exclusive Born IN line for the championship team, the Philadelphia Eagles.  They have also developed partnerships with several charitable organizations and are focused on giving back to the community.

For more information about Born IN Detroit^TM, please visit www.BornInDetroit.store.

Follow Born IN Detroit^TM:

Facebook: @bornindetroit and Instagram: @officialbornindetroit

ABOUT THE TOMEY GROUP:

The Tomey Group was founded in 2003, is family owned and operated, and headquartered in Farmington Hills, Michigan. Opening their first Jimmy John’s location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy John’s throughout Southeast Michigan.  They are the 3^rd largest franchise owner of the Jimmy John’s brand in the country. The Tomey Group also own and operate several real estate properties throughout Michigan including Fisk Corners Shopping Center in White Lake, Cedar Oaks Lakeside Resort in Houghton Lake and Bull Ventures which include 5 apartment complexes throughout Royal Oak, Shelby Township, Fraser, Grosse Pointe, and St. Clair Shores.

The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born IN Detroit^TM apparel brand. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family. For additional information about the Tomey Group, please visit www.TomeyGroup.com