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With the costly holiday shopping season approaching and total spending projected to top $1 trillion, the personal-finance company WalletHub has released its 2025 Holiday Budgets by City report, complete with expert commentary. It also unveiled a free tool that gives WalletHub members personalized holiday budget calculations through Dec. 25.
To help shoppers avoid post-holiday financial strain, WalletHub analyzed more than 550 U.S. cities, factoring in income, age, and savings-to-expenses ratios to estimate the maximum holiday budgets consumers can reasonably afford.