Born IN Detroit Launches Holiday Apparel Line and Black Friday Specials Starting Early!

Photo courtesy of BORN IN DETROIT^TM

BORN IN DETROIT^TM LAUNCHES NEW LINE OF HOLIDAY APPAREL

Plus, Black Friday and Cyber Monday Specials Start NOW and running all weekend

WHAT:

Michigan owned and operated Born IN Detroit^TM Apparel, LLC has just launched a new line of holiday apparel featuring all-new festive designs on t-shirts, crewnecks and sweatshirts in men, women, and youth sizes and, new sweatpants with the classic Born IN Detroit^TM logo. The new apparel designs include the Detroit skyline decked out for the holidays, slogans like Merry and Bright and Jolly AF in Detroit, and the classic Born IN Detroit logo dripping with holiday flair. The holiday apparel is available now through the holiday season both online and in store.

During Black Friday weekend, starting today and running to Monday, 12/1, items sold online at BornINDetroit.store, including the new holiday apparel and the classic Born IN Detroit^TM apparel, will be available for 20% off, with free shipping on order over $100.   In addition, the first 100 shoppers to make a purchase on Black Friday, Nov. 28, at the Born IN Detroit^TM store located at 1275 Woodward (Corner of Woodward and Grand River) in Detroit, will receive a free logo tote.

Born IN Detroit^TM was trademarked in 2015 and brought to life in 2020 by a group of true Detroiters, two sets of brothers Michael and Anthony Tomey, and George and Alex Bourkoulas. The brand was created with the mission of showcasing the pride of Detroiters near and far, and to establish a brand partner to champion the city and surrounding communities. The founders were all born in Detroit, attended area schools, played sports throughout the area, and have a fierce gritty work ethic that overflows with pride for all things Detroit.  Born IN Detroit^TM was created to honor Detroit as more than just a city, that it is a feeling of pride, hard work and perseverance.  The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride.

“We are excited to introduce our new holiday collection, designed to celebrate Detroit’s spirit and bring people together during the festive season,” said Anthony Tomey, Co-Owner of Born IN Detroit and CEO of The Tomey Group.  “Each piece reflects our pride in the city, and we hope these new designs help Detroiters show off their hometown pride in style during the holidays.”

The new Born IN Detroit^TM  holiday apparel is now available to purchase online at www.BornInDetroit.store and at the Born IN Detroit^TM  store at 1275 Woodward Ave. (corner of Woodward and Grand River), in downtown Detroit.  The Born IN Detroit^TM store is open Tuesday-Saturday 11am-7pm, Sunday 10am-4pm and closed on Mondays.

About Born IN Detroit^TM : 

Brought to life in 2020, Born IN Detroit reflects the vision and passion of two sets of brothers, who were all Born in Detroit. The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride. Originally launching the brand as an online store, it has had significant expansions which include apparel lines carried in Meijer stores, a Born IN Detroit^T storefront location in downtown Detroit, a pop-up store location at Detroit Metro Airport and an introduction of a unique restaurant concept, Born In Detroit Kitchen + Bar, which opened at Detroit Metro Airport in June 2025. Born IN Detroit also has officially licensed apparel for sports team merchandise for the Detroit Tigers, Lions, Red Wings, and Pistons, along with several colleges including the University of Michigan, Michigan State University and Oakland University. Born IN Detroit recently launched a collaborative apparel line with New Era for SuperBowl LIX featuring an exclusive Born IN line for the championship team, the Philadelphia Eagles.  They have also developed partnerships with several charitable organizations and are focused on giving back to the community.

For additional information on Born IN Detroit apparel, please visit www.BornInDetroit.store.

Follow Born IN Detroit: Facebook: @bornindetroit and Instagram: @officialbornindetroit

About The Tomey Group, LLC:

The Tomey Group was founded in 2003, is family owned and operated, and headquartered in Farmington Hills, Michigan. Opening their first Jimmy John’s location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy John’s throughout Southeast Michigan.  They are the 3^rd largest franchise owner of the Jimmy John’s brand in the country. The Tomey Group also own and operate several real estate properties throughout Michigan including Fisk Corners Shopping Center in White Lake, Cedar Oaks Lakeside Resort in Houghton Lake and Bull Ventures which include 5 apartment complexes throughout Royal Oak, Shelby Township, Fraser, Grosse Pointe, and St. Clair Shores. The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born IN Detroit^TM apparel brand. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family.

For additional information about the Tomey Group, please visit www.TomeyGroup.com