Crayola Star-Powered Lineup for Free Creativity Week – Last Year’s Event Reached 13M Students Globally

Image courtesy of Crayola

Crayola unveiled the star-powered lineup for its free global Crayola Creativity Week, taking place January 26–February 1, 2026, and this year is shaping up to be its biggest yet. More than 13 million students across 122 countries participated in the 2025 program, and Crayola expects even greater reach for 2026.

This year’s theme, “Color Inspires Creativity,” comes to life through a diverse slate of creators including: Questlove, filmmaker, musician & author, Drew and Jonathan Scott of Property Brothers, Harry Kane & Matt Turner, world-renowned soccer players, Kate Micucci, actress & comedian, Michael Rainey Jr., actor, Artists from Bluey, Snoopy, and NASA astronauts and a global roster of illustrators, performers, and educators.

• Registration is officially open at Crayola.com/CreativityWeek, and early sign-ups help schools, libraries, and families access planning tools, sweepstakes, and resources ahead of the January kickoff.
• There is an urgent need for creativity-centered education, especially as the program continues to grow at record pace (a 116% year-over-year increase).
•  Creativity Week sparks measurable learning outcomes 80% of educators reporting boosts in students’ creative confidence, curiosity, and enthusiasm for learning.
• As the architect behind Crayola’s Campaign for Creativity,  Victoria Lozano, Chief Marketing Officer at Crayola, emphasizes why creativity is now considered an essential life skill for childhood development and lifelong success.

About Creativity Week:

Crayola Creativity Week offers free, standards-aligned daily activities, videos, and creative challenges across literacy, STEAM, and social-emotional learning. All materials are translated into 8 languages, accessible to classrooms, after-school programs, libraries, and families. The week culminates in a global livestreamed school assembly connecting kids worldwide through creativity.