BORN IN DETROIT™ Opens New, Larger Storefront on Woodward Ave. in Downtown Detroit!

Photo Courtesy of Born IN Detroit^TM

A new year brings a new space for the popular brand known for celebrating the spirit of Detroit!

WHAT:

Michigan owned and operated Born IN Detroit^TM Apparel, LLC has just moved their storefront and opened a new, larger storefront at 1419 Woodward Ave. in downtown Detroit, near Grand River Ave.  Located just down the street from their original store, the new space, designed in partnership with Michigan’s top furniture retailer, Gardner White, will feature the beloved lifestyle brand whose apparel and merchandise celebrates community spirit and Detroit pride.

Originally conceived as a temporary pop-up during the 2024 NFL Draft, the Born IN Detroit^TM store proved to be so popular that it became a permanent fixture and must-see destination on Woodward Ave.  With their ever-expanding lines of apparel and merchandise, Born IN Detroit^TM

seized the opportunity to expand into the new 1,950 sq.ft. space previously occupied by Dez Delmar Forever.

In the new space, shoppers can continue to expect to find a variety of ways to showcase their Detroit pride.  From apparel featuring new and classic Born IN Detroit^TM designs on t-shirts, sweatshirts, hoodies and sweatpants in men’s, women’s, and youth sizes to merchandise ranging from hats and crossbody bags to glassware, Detroit natives and visitors can find countless ways to show their pride and affection for the Motor City.  The store also carries Born IN Detroit^TM officially licensed apparel for the Detroit Tigers, Lions, Red Wings, Pistons, and Amps along with several colleges including the University of Michigan, Michigan State University, Eastern Michigan University and Oakland University.

The design of the new store, featuring carefully curated furnishings from GW HOME, Gardner White’s new concept store located on Woodward Avenue across from Hudson’s Detroit, reflects Detroit’s trendy, urban style while creating a lounge-type atmosphere for shoppers.

“Opening our new, larger storefront on Woodward Avenue is a proud milestone for Born IN Detroit,” said Anthony Tomey, Co-Owner of Born IN Detroit and CEO of The Tomey Group. “We partnered with GW Design, Gardner White’s incredible team of design experts, to bring to life a space that truly celebrate Detroit’s energy and resilience.  We look forward to welcoming everyone and continuing to champion the city we love.”

Born IN Detroit^TM was brought to life in 2020 by a group of true Detroiters, two sets of brothers Michael and Anthony Tomey, and George and Alex Bourkoulas. The brand was created with the mission of showcasing the pride of Detroiters near and far, and to establish a brand partner to champion the city and surrounding communities. The founders were all born in Detroit, attended area schools, played sports throughout the area, and have a fierce gritty work ethic that overflows with pride for all things Detroit.  Born IN Detroit^TM was created to honor Detroit as more than just a city, that it is a feeling of pride, hard work and perseverance.  The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride.

Born IN Detroit^TM is now located at 1419 Woodward Ave. (near Grand River Ave.) in downtown Detroit.  Store hours are Tuesday-Saturday 11am-7pm, Sunday 10am-4pm and closed on Mondays.  Born IN Detroit^TM apparel and merchandise is also available to purchase online at www.BornInDetroit.store.

About Born IN Detroit^TM : 

Brought to life in 2020, Born IN Detroit^TM reflects the vision and passion of two sets of brothers, who were all Born in Detroit. The dynamic and rapidly growing lifestyle brand has quickly become a beloved name, celebrated for its distinctive blend of fashion, community spirit, and Detroit pride. Originally launching the brand as an online store, it has had significant expansions which include apparel lines carried in Meijer stores, a Born IN Detroit^T storefront location in downtown Detroit, a pop-up store location at Detroit Metro Airport and an introduction of a unique restaurant concept, Born In Detroit Kitchen + Bar, which opened at Detroit Metro Airport in June 2025. Born IN Detroit^TM also has officially licensed apparel for sports team merchandise for the Detroit Tigers, Lions, Red Wings, and Pistons, along with several colleges including the University of Michigan, Michigan State University and Oakland University. In 2025, Born IN Detroit^TM launched a collaborative apparel line with New Era for SuperBowl LIX featuring an exclusive Born IN line for the championship team, the Philadelphia Eagles.  They have also developed partnerships with several charitable organizations and are focused on giving back to the community.

For additional information on Born IN Detroit^TM, please visit www.BornInDetroit.store.

Follow Born IN Detroit^TM : Facebook: @bornindetroit and Instagram: @officialbornindetroit

About The Tomey Group, LLC:

The Tomey Group was founded in 2003, is family owned and operated, and headquartered in Farmington Hills, Michigan. Opening their first Jimmy John’s location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy John’s throughout Southeast Michigan.  They are the 3^rd largest franchise owner of the Jimmy John’s brand in the country. The Tomey Group also own and operate several real estate properties throughout Michigan including Fisk Corners Shopping Center in White Lake, Cedar Oaks Lakeside Resort in Houghton Lake and Bull Ventures which include 5 apartment complexes throughout Royal Oak, Shelby Township, Fraser, Grosse Pointe, and St. Clair Shores. The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born IN Detroit^TM apparel brand. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family.

For additional information about the Tomey Group, please visit www.TomeyGroup.com

About Gardner White 

Family-owned and operated for 113 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 20 stores around the state and parent company to GW HOME. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States, and Best Places to Work by Furniture Today and Crain’s Detroit Business. For more information, visit www.gardnerwhite.com and follow us on Instagram, Facebook, Pinterest, YouTube and X.