Female Founder Makes History Just in Time for Women’s History Month

Photo Courtesy of AuraWell | Alane Paulley

Historic FDA Clearance in Newly Established Category Signals a New Era of Female Led Innovation in Medical Technology.

 As Women’s History Month approaches, Kentucky entrepreneur Alane Paulley is not just celebrating progress, she is defining it. In a medical device industry known for regulatory barriers and limited consumer access, Paulley has achieved a landmark breakthrough. Her female led company, AuraWell, has secured the first ever FDA clearance in a newly established over the counter frequency therapy category for its high powered Aura Wave device. This historic decision makes clinical grade pulsed electromagnetic field technology available for home use without a prescription for the first time, signaling a transformative shift in medical innovation and consumer empowerment.

This historic clearance, spearheaded by Paulley for years,

marks a groundbreaking moment in medical device innovation. For the first time, consumers can access clinical grade pulsed electromagnetic field technology (PEMF) at home without a prescription, placing powerful recovery support directly into the hands of individuals and professionals alike.

A former live television producer turned multi-brand entrepreneur, Paulley has become a driving force in the rapidly expanding recovery and wellness technology space. As President and COO of MagnaWave PEMF and CEO of AuraWell, she is leading a movement to democratize access to high powered PEMF technology that was once limited to only clinical and professional settings.

In late 2025,

AuraWell secured the first ever FDA clearance in the newly created over the counter frequency therapy category, a regulatory milestone that signals a broader shift in consumer empowerment. The approval reflects both scientific and regulatory advancement and a cultural shift, as individuals now have greater control over their own recovery, pain management, and preventative wellness. Paulley was at the helm of this breakthrough. What makes it historic is not only that it marks the first FDA-cleared PEMF device in this category, but that it formally establishes an entirely new regulatory pathway for others to follow. After five years of strategic navigation through science and compliance, Paulley didn’t just bring a product to market, she helped define a new medical technology category at the FDA, opening the door for an entire industry.

“What inspires me is seeing real lives change in real time,” said Alane Paulley, CEO of AuraWell. “I remember a client who called me in tears after realizing, for the first time in years, she had taken a shower without pain. She had been singing along to music, having a normal morning, and it suddenly hit her that she was not suffering anymore. In that moment, everything changed for me. It stopped being just a business and became a mission.”

Paulley’s path to becoming a wellness pioneer was anything but linear. She began her career producing live television at WAVE 3 News in Louisville, mastering the art of storytelling under pressure. In 2012, she joined her family’s equine focused PEMF company (MagnaWave) and helped scale it into a global provider of high powered devices for horses, livestock, and animals. Recognizing the growing consumer demand for non-invasive, drug free recovery solutions, she spearheaded the development and FDA clearance of AuraWell for humans. 

As Women’s History Month shines a spotlight on female pioneers across industries, Paulley’s achievement stands as a powerful reminder that history is not only something we honor, it is something still being written. With the first FDA clearance in a newly established category along with a mission rooted in empowerment, innovation, and accessibility, AuraWell is redefining what recovery looks like and Paulley is proving that when women lead, industries evolve.

About AuraWell

AuraWell, led by CEO Alane Paulley, is a privately owned wellness technology company dedicated to giving people a drug-free approach to injury recovery and illness prevention. Its FDA-cleared, clinical-strength PEMF devices are portable, hands-free, and easy to use. Delivering fast pain relief, without doctors, prescriptions or consumables. Compact and travel-friendly, AuraWell devices are designed for use at home or on the go. With flexible payment plans and a try-before-you-buy program, AuraWell makes elite-level wellness accessible to everyone. Recharge Yourself… learn more at www.AuraWell.com and watch powerful testimonials @AuraWellPEMF on Instagram.