The Collaboration You’ve Been Waiting For: Mini Glam and Sanrio® Unite to Turn Iconic Characters into Must-Have, Cute Mini Make-up

This first-time partnership merges Sanrio’s nostalgic and beloved characters with Mini Glam’s covetable, mini collectable makeup.

 Mini Glam, a line of age-appropriate beauty products from MGA Entertainment (MGA) designed to inspire creativity, self-expression, and play, is teaming up with Sanrio® to launch the adorable new Mini Glam Hello Kitty® and Friends collection. Packed with shine, sparkle, and signature character charm, this all-new lineup brings together beauty, collectability, and on-the-go fun for a new generation of glam lovers.

From lip gloss to shimmer lotion, each product in the collection is inspired by fan-favorite characters including Hello Kitty, Cinnamoroll™, Pompompurin™, My Melody™, and Kuromi™. Designed with Mini Glam’s signature approach to fun, accessible beauty, the collection encourages kids to explore their creativity while expressing their personal style in a safe and playful way.

The Mini Glam Hello Kitty and Friends collection includes a range of beauty essentials and accessories, each designed for both play and everyday use:

• Mini Glam Hello Kitty® and Friends Lip Gloss: Gloss it up with your favorite friends! Featuring five adorable shades inspired by Hello Kitty and Friends, each gloss delivers a smooth, non-sticky shine and comes in a collectible, character-designed container. Perfect for on-the-go glam, each includes a clip-on keychain for easy carry. ($8.99)
• Mini Glam Hello Kitty® and Friends Shimmer Highlight: Add a playful glow wherever you go. These shimmering highlights come in five sparkling shades and are designed for multi-use application on cheeks, eyes, or anywhere you want an extra pop of shine. ($8.99)
• Mini Glam Hello Kitty® and Friends Lip Balm: Lip Balm Keep lips soft, smooth, and oh-so-cute. Available in five hydrating shades, these balms provide a subtle glossy finish with easy, mess-free application for everyday use. ($8.99)
• Mini Glam Hello Kitty® and Friends Shimmer Lotion: Glow on with radiant, lightweight shimmer lotions that leave skin soft and luminous. Each comes in a fun, collectible container with an easy applicator for simple, mess-free use. (8.99)
• Mini Glam Hello Kitty® and Friends – Hello Kitty Makeup Bag: Carry your glam in style with the ultimate accessory. Featuring an iconic Hello Kitty face design and a trendy chain strap, this compact bag is perfect for storing all your Mini Glam favorites on the go. ($28.99)

Across the collection, each product is thoughtfully made with gentle, paraben-free and sulfate-free formulas designed with younger users in mind, while maintaining a high level of quality and fun. The collectible packaging and character keychains add an extra layer of excitement, making every item both a beauty essential and a keepsake.

The Mini Glam Hello Kitty and Friends collection is available exclusively at Target retail stores nationwide and online at Target.com.

For more information, follow @OfficialMiniGlam on Instagram and Tik Tok.

About MGA Entertainment

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™,Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Ninjombie™,  Wonder Factory™, DohKins™,  BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

About Sanrio®

Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.