Bowling Event: “Score a 300” to Win a Chrysler 300 (10/18-10/19)

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NOVI, MI — The Chrysler brand is teaming up with Lucky Strike Novi, a trendy new breed of bowling alleys across twelve cities to challenge Novi locals to bowl a perfect score of 300 for the chance to win a brand new Chrysler 300. On Friday, October 18 and Saturday, October 19.

From 7:00pm – 12:00am, the Chrysler brand is bringing the exciting Chrysler brand “Score a 300” bowling experience to all of those who are up for a challenge.

“The Chrysler brand and “Score a 300” program goes beyond the traditional showroom to reach Novi consumers with a fun and up-close look at our vehicles,” said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. “This partnership creates an opportunity for consumers to have a fun night out bowling and if they’re lucky, ultimately drive home in a new Chrysler 300.”

In addition to the opportunity to bring home a new Chrysler 300 by bowling a “perfect game”, bowlers will also have the chance to win other cool prizes including “Score a 300” branded t-shirts, tumblers, USB chargers and more in the special Chrysler brand challenge lane. At each venue, Chrysler brand will own a designated lane, complete with a custom Chrysler bowling ball, where participants will get 1 roll to knock down the prize pin. Additionally, the Chrysler 300C Varvatos Luxury Edition, as well as the 200 Special Edition will be on location. Consumers will get the chance to engage with the Chrysler brand sedan line up first hand.

Every individual who stops by the Chrysler brand “Score a 300” experience will also gain entry into the National Giveaway for a chance to win $45,000 towards any eligible Chrysler Group vehicle. Visit http://www.chrysler.com/ for product info and http://blog.chrysler.com/events/chrysler-300-perfect-score/ for tour info.

About Chrysler brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926. Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of the Chrysler 200 Convertible, or the family room on wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow ‘n Go^® seating and storage system on the Chrysler Town & Country, the fuel-saving Fuel Saver Technology in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler 200 and Chrysler 200 Convertible. The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.