LEGOLAND Discovery Center Michigan Breaks Ground #LDCMichigan


Event featured representatives from local government, Merlin Entertainments, MEDC, Detroit CVB and a second grade class from Grant Graham Elementary School

2015-09-28 10.10.13

 AUBURN HILLS, Mich., Sept. 28, 2015 – Merlin Entertainments, the world’s second largest visitor attraction operator, celebrated the beginning of construction on LEGOLAND® Discovery Center Michigan with a groundbreaking ceremony on Monday, Sept. 28, at Great Lakes Crossing Outlets.

“LEGOLAND Discovery Center will be a 32,000-square-foot indoor attraction featuring more than one million LEGO bricks and themed exhibits including a 4D cinema, two interactive rides, large soft play areas and a uniquely Michigan-themed MINILAND display,” said LEGOLAND Discovery Center Michigan’s General Manager Hayley Anderson. “We can’t wait to open our doors to families from Michigan and beyond to enjoy amazing LEGO® play experiences that power creativity and learning.”

2015-09-28 10.25.28

“Merlin Entertainment’s SEA LIFE Michigan Aquarium has been a great addition to Great Lakes Crossing Outlets since it opened in January, so we are absolutely thrilled that the company has decided to introduce another one of its world-class attractions here,” added Steve Berlow, General Manager of Great Lakes Crossing Outlets—The Taubman Company.


Remarks were also given by:

  • Matthew A. Gibb, Deputy County Executive, Oakland County
  • Kevin McDaniel, Mayor of Auburn Hills
  • Bill Bohde, Senior Vice President of Sales and Marketing, Detroit Metro Convention and Visitors Bureau
  • Kelly Wolgamott, Michigan Economic Development Corporation


Bertie, the LEGOLAND® Discovery Center mascot, joined the fun when a large construction truck ceremoniously dumped 50,000 LEGO® bricks to the delight of the school children.

hayley anderson LDC MI general manager

LEGOLAND Discovery Center Michigan will open in spring 2016. To keep up with pre-opening events and activities, or for more information, please visit or on Facebook at


About LEGOLAND® Discovery Center Michigan

LEGOLAND® Discovery Center Michigan is a 32,000-square-foot indoor attraction slated to open in Auburn Hills, Mich.-based Great Lakes Crossing Outlets in Spring 2016. Families with young children can enjoy a world of creativity, color and building fun in the ultimate indoor LEGO playground. With features including global and local landmarks made from over 1 million LEGO bricks in the MINILAND attraction to fun and exciting LEGO themed rides including Kingdom Quest, and Merlin’s Apprentice. LEGOLAND Discovery Center Michigan will bring favorite LEGO characters to life in the 4D Cinema and themed build and play areas where kids can let their imaginations run wild by creating endless possibilities with thousands of LEGO bricks.


About Merlin Entertainments

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 25,000 + employees.

Merlin has twenty three attractions and one hotel in North America – including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park, and LEGOLAND California theme park with water park, SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington DC, Las Vegas; Hollywood; and San Francisco LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; Boston; Westchester, New York; Toronto, Canada; a Dungeon in San Francisco; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Dallas/Fort Worth; the Mall of America in Minneapolis; Charlotte – Concord and Orlando, Florida – underlining the company’s position as the world’s biggest global aquarium operator. Visit for more information.


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