LEGOLAND Discovery Center Michigan Groundbreaking Video & MINILAND Vote

LEGOLAND Discovery Center Michigan Groundbreaking Video & MINILAND Vote

The LEGOLAND Discovery Center groundbreaking video is now live.  Check it out below:

If you haven’t already, please vote for MINILAND on the LCD Michigan Facebook page.  The first round of voting goes through October 26th.  Full press details blow:
AUBURN HILLS, Mich., Oct. 7, 2015 – Merlin Entertainments, the world’s second largest visitor attraction operator, is asking the Michigan community for help in determining which of the area’s beloved landmarks – historic buildings, big bridges or famous statues – should be built from LEGO® brick and featured in the MINILAND exhibit when the LEGOLAND® Discovery Center Michigan attraction opens next spring. Inspired by the metro Detroit region’s sights and culture, MINILAND is a miniature LEGO brick landscape of local buildings, attractions and other notable landmarks, and is one of the most highly anticipated displays at each new LEGOLAND Discovery Center.

“We are thrilled to invite LEGO fans and members of the public to participate in creating our very own MINILAND exhibit,” said Hayley Anderson, general manager for LEGOLAND Discovery Center Michigan. “We know that the completed MINILAND will be a spectacular showpiece that represents the places we love most about metro Detroit and Michigan, and will inspire families and visitors from across the region.”

The first round of MINILAND voting will allow fans to write-in their favorite landmarks, and will run through LEGOLAND Discovery Center Michigan’s Facebook page from Monday, Oct. 12 through Monday, Oct. 26. The top ten most popular landmarks will be announced on Wednesday, Oct. 28, and a final top landmark will be determined through a second round of voting running from Monday, Nov. 2, through Monday, Nov. 16.

The winning landmark will be announced on Wednesday, Nov. 18, and will be unveiled prior to LEGOLAND Discovery Center Michigan’s grand opening at Great Lakes Crossing Outlets in Auburn Hills this spring. LEGOLAND Discovery Center Michigan will be a 32,000-square-foot indoor attraction featuring millions of LEGO bricks and themed exhibits including a 4D cinema, two interactive rides, large soft play areas and much more. To keep up with pre-opening events and activities, or for more information, please visit: or on Facebook at


About LEGOLAND® Discovery Center Michigan

LEGOLAND® Discovery Center Michigan is a 32,000-square-foot indoor attraction slated to open in Auburn Hills, Mich.-based Great Lakes Crossing Outlets in Spring 2016. Families with young children can enjoy a world of creativity, color and building fun in the ultimate indoor LEGO playground. With features including global and local landmarks made from over 1 million LEGO bricks in the MINILAND attraction to fun and exciting LEGO themed rides including Kingdom Quest, and Merlin’s Apprentice. LEGOLAND Discovery Center Michigan will bring favorite LEGO characters to life in the 4D Cinema and themed build and play areas where kids can let their imaginations run wild by creating endless possibilities with thousands of LEGO bricks.

About Merlin Entertainments

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 105 attractions, 11 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 25,000 + employees.

Merlin has twenty three attractions and one hotel in North America  – including two stunning LEGOLAND Resorts – LEGOLAND Florida with its theme park, water park, and LEGOLAND California theme park with water park, SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington DC, Las Vegas; Hollywood; and San Francisco LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; Boston; Westchester, New York; Toronto, Canada; a Dungeon in San Francisco; and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Dallas/Fort Worth; the Mall of America in Minneapolis; Charlotte – Concord and Orlando, Florida – underlining the company’s position as the world’s biggest global aquarium operator.  Visit for more information.


Lindsey Jenn

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