Turkey Help is a Text Away – Butterball Goes On Demand with Texting This Holiday – Interview

Turkey Help is a Text Away – Butterball Goes On Demand with Texting This Holiday – Interview

In an age of immediacy, holiday cooks want the support they need in a hurry and at a touch of a button. Whether they’re asking about timing for their turkey, the proper way to stuff the turkey or questions about how to prepare side dishes, they want answers fast.

With one in 4 first time cooks saying they’d text the Butterball® Turkey Talk-Line® for cooking help, it only makes sense that Talk-Line experts will expand their support by offering for the first time the ability to text your cooking questions.  The Talk-Line experts are making themselves available 24/7 the week before Thanksgiving.

The help doesn’t stop there. The Turkey Talk-Line is making their expert advice available anytime, anywhere with new how-to videos and a curated website with must-know cooking information.  Experts are also available through Facebook, Twitter, Pinterest and Instagram.

Recently, Turkey Talk-Line Veteran, Nicole Johnson, was available to share with Michigan Mom Living readers details on how the new turkey texting will work and what to expect.  She will also provide new twists on timeless classic Thanksgiving Day recipes and share more importantly….key tips for any Thanksgiving cook, such as:

The Four T’s:

o   Thaw

o   Temperature

o   Two-Hour Rule

o   Three Days to Eat

Click here for the entire interview:  https://spaces.hightail.com/receive/dEp9z

For all your turkey questions this Thanksgiving, call 800-BUTTERBALL or text  844-877-3456 or go to www.butterball.com.

More about the Turkey Talk-Line

The Turkey Talk-Line experts have been helping families by providing cooking advice for 36 years – the 50+ experts help more than 3M holiday cooks each November and December. Although cooks still have the same turkey questions – how to thaw, where to buy, is my turkey done, the way they want to get the information has changed.

Average tenure of a Talk-Line expert is 15 years and good advice never grows old, so let your audience get the top turkey tips the experts have been dishing out for more than 30 years.

More about Nicole Johnson:

Education:  Johnson holds a bachelor’s degree in Nutrition Dietetics from Illinois State University and a master’s degree of Public Health, with an emphasis in Nutrition Dietetics, from Benedictine University.

Media Highlights:  Nicole has shared her trusted advice on ABC “World News with Diane Sawyer,” “FOX and Friends,” NBC’s “Today Show,” Weather Channel’s “Wake Up With Al” and “Access Hollywood” and has done interviews on KCAL-TV (Los Angeles) and WGN-TV (Chicago).




Cynthia Tait

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