Blue Cross Blue Shield of Michigan Illuminates Detroit Headquarters with ‘80’ to Celebrate Anniversary…
What: A large ‘80’ will span 10-stories across Blue Cross Blue Shield of Michigan’s downtown Detroit headquarters on Friday, Nov. 1 until Thursday, Nov. 14 in celebration of the company’s 80th anniversary and yearlong campaign showcasing statewide partners who’ve worked to help make Michigan healthier over the years.
“For 80 years, Blue Cross Blue Shield of Michigan has been a force for positive change, working hard to improve the health and well-being of our members and strengthen communities through investments,” said President and CEO Daniel J. Loepp. “We could not do this important work without our many partners, whom we thank for their shared commitment to create a healthy, vibrant state.”
Blue Cross Blue Shield of Michigan launched the “MI Blue 80” campaign in April to express gratitude for those who’ve worked to help make Michigan healthier over the years. Throughout 2019, Blue Cross has spotlighted partners throughout the state that have collaborated with BCBSM to increase access to affordable health care, enhance patient care, and improve the overall health of Michigan residents. The storytelling series lives on the “MI Blue 80” campaign landing page, at www.mibluesperspectives.com/miblue80.
When: Friday, Nov. 1 – Thursday, Nov. 14
600 E. Lafayette
Detroit, Mich. 48226
Why: For more than 30 years, Blue Cross has developed a proud tradition of spotlighting important causes and special events with light displays. To learn more about the stories of these organizations, their efforts and other partnerships being showcased through the “MI Blue 80” campaign, visit www.mibluesperspectives.com/miblue80.
Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides health benefits to more than 4.7 million members residing in Michigan in addition to employees of Michigan-headquartered companies residing outside the state. The company has been committed to delivering affordable health care products through a broad variety of plans for businesses, individuals and seniors for 80 years. Beyond health care coverage, BCBSM supports impactful community initiatives and provides leadership in improving health care. For more information, visit bcbsm.com and MiBluesPerspectives.com.