Michigan Auto Law Encourages Drivers to ‘TAKE THE PLEDGE’ To Drive Safely During The 100 Deadliest Days of Summer

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All #SafeDriveSummer Pledge Participants Will Be Entered to Win Gift Cards with a Matching Donation Made to The Kiefer Foundation!

(Farmington Hills, Michigan – June 26, 2025) – With summer in full swing, Michigan Auto Law, the state’s largest auto accident law firm, is ramping up efforts to keep Michigan roads safer by encouraging drivers to take the 2025 #SafeDriveSummer Pledge – a commitment to drive safely and free of distractions during summer’s most dangerous driving period.

Now through September 1, 2025,

drivers who take the pledge online at www.MichiganAutoLaw.com/Safe-Drive-Summer or via Michigan Auto Laws’ social media pages will automatically be entered for a chance to win one of two $250 gift cards.  In addition, Michigan Auto Law will also make a matching donation to The Kiefer Foundation, a non-profit dedicated to ending distracted driving.

Participants can boost their chances of winning by sharing their pledge on social media, referring friends and family, and engaging with the campaign using the hashtag #SafeDriveSummer.

The #SafeDriveSummer Pledge

I Pledge to drive smart, stay alert, and keep my summer safe.

No texting. No speeding. No distractions. Just safe drives!

This summer, I’m all in for driving safely.

#SafeDriveSummer

The National Highway Traffic Safety Administration notes that the 100 Deadliest Days of Summer is the period between Memorial Day and Labor day when drivers, especially teenagers, are more at risk and likely to be involved in fatal crashes. The 100 Deadliest Days accounts for approximately 30% of all fatal motor vehicle accidents in Michigan for the entire year.

Below are statistics about the dangers that teen drivers in Michigan face during the 100 Deadliest Days of Summer between Memorial Day and Labor Day:

• In Michigan, on average, 63 teen drivers are involved in fatal crashes every year, with 23 occurring during the 100 Deadliest Days of Summer, according to AAA.
• These crashes result in an average of 68 total deaths per year, with 25 occurring during the 100 Deadliest Days (AAA)
• 35.5% of fatal crashes involving drivers 15-20 years of age and 34.8% involving drivers of all ages in Michigan in 2023 occurred during the 100 Deadliest Days (Michigan Traffic Crash Facts)
• 32% of fatal crashes involving drivers 15-20 years of age and 32.9% involving drivers of all ages in Michigan in 2022 occurred during the 100 Deadliest Days (Michigan Traffic Crash Facts)

“As the temperatures rise and more drivers hit the road, we strongly urge motorists of all ages to stay alert and aware of their surroundings,” stated Steve Gursten, Attorney and President of Michigan Auto Law. “Distractions behind the wheel are far too common, but we hope our pledge initiative, along with practical resources and tips on our website, will serve as effective tools to help prevent crashes this summer.”

Gursten added,

“The rise in fatal crashes during the summer months can be attributed to several factors such as heavier traffic, inexperienced teen drivers, late-night travel, summer vacations, road construction, and impaired driving from alcohol or drugs. Distracted driving also plays a major role, with drivers engaging in risky behaviors like texting, watching videos, using social media, and interacting with passengers while behind the wheel.”

Michigan Auto Law attorneys are strong advocates for making Michigan roads safer for motorists, motorcyclists, bicyclists, and pedestrians and for providing vital safety guidance to drivers throughout the state. The #SafeDriveSummer Pledge campaign is one of Michigan Auto Law’s many efforts to make Michigan roads safer for everyone.  Visit www.MichiganAutoLaw.com/Safe-Drive-Summer to learn tips to help prevent fatal car crashes and save lives.

Entry Information

The #SafeDriveSummer: Pledge to Drive Safely this Summer campaign is open to all Michigan residents 14 years and older at the time of entry. Minors must have the permission and consent of their parent/legal guardian to participate. To be eligible for the contest, individuals must (1) take the pledge and fill out the form on the #SafeDriveSummer page, (2) provide their full name, email address, and mailing address, (3) be a Michigan resident, and (4) be at least 14 years of age.

Drivers can increase their chances of winning, by (1) liking Michigan Auto Law on Facebook at @MichiganAutoLaw, (2) following Michigan Auto Law on Instagram at @_autolaw, (3) sharing #SafeDriveSummer campaign posts on social media, (4) referring friends to the #SafeDriveSummer campaign using a unique link, and (5) uploading an ‘I took the pledge’ framed image and tag Michigan Auto Law on social media.

Submissions are due by September 1, 2025.

Two winners will randomly be selected on September 2, 2025. Winners will be notified and announced on www.AutoLaw.com, on Facebook, LinkedIn, and Instagram.

About Michigan Auto Law

Michigan Auto Law is the leading and largest law firm in Michigan, exclusively handling auto accident cases for more than 50 years.  The firm has tried thousands of motor vehicle accident cases and personal injury lawsuits, securing multimillion-dollar settlements in almost every city in Michigan. Michigan Auto Law has been listed for 17 consecutive years with top reported settlements and trial verdicts in Michigan. With a 100% satisfaction guarantee, 98% of cases resulting in great settlements, attorneys that are leaders in the legal world and experts on auto crash laws, all have led to Michigan Auto Law being considered the best in the business and being named to “The Best Lawyer’s in America” for 10 years in a row.  Michigan Auto Law is also very philanthropic with a mission to help those in need, to give back to the communities they serve, and to help make Michigan a better and safer place. Visit www.MichiganAutoLaw.com to learn more.

About The Kiefer Foundation:

The Kiefer Foundation was founded in 2016 to honor 18-year-old Mitchel Kiefer’s legacy after he was tragically killed in an auto crash caused by a distracted driver. The mission of The Kiefer Foundation is to end distracted driving and all associated traffic deaths and injuries through its three pillars: awareness, policy, and technology. For more information on The Kiefer Foundation, visit our website, or on social media at Facebook or Instagram.