Gardner White’s 4th Annual “Twinkle Town” Shines Bright for Charity and Community-FREE Holiday Celebration Returns November 6 in Warren!

Featuring Gardner White’s exclusive “Parade of Trees,” decorated by local celebrities, businesses, and influencers to benefit 24 local nonprofit organizations.

Detroit, MI (October 2025) — Gardner White is delighted to announce the return of “Twinkle Town presented by Gardner White,” a dazzling holiday kick-off event on Thursday, November 6, from 6 – 8 p.m. at Gardner White’s flagship store at 6500 E. 14 Mile Road in Warren. This free community celebration will feature a spectacular tree lighting ceremony, sweet treats, festive entertainment, a magical arrival by Santa, and fun for the whole family. Details and event registration are available here.

“Twinkle Town has grown into a cherished tradition that brings us all together to kick off the holiday season,” said Rachel Stewart, CEO of Gardner White. “We’re thrilled to welcome the community to our flagship store, support local charities, and help make the season brighter for all. A heartfelt thank you to our incredible partners and influencers whose creativity and generosity help make Twinkle Town a magical and meaningful event.”

The highlight of the evening,

will be Twinkle Town’s exclusive Parade of Trees unveiled along the store’s Candy Cane Lane featuring 24 exquisite holiday trees, stylishly decorated by local celebrities, businesses and influencers to benefit local charities. Each participant will design their own holiday tree around a unique theme, showcasing their creativity and festive spirit.

The public is invited to vote online at Gardnerwhite.com from November 6 through December 7. The winning participant’s charity of choice will receive a $10,000 donation. All charities will walk away with a donation from Gardner White to their cause.

Local Influencers and charity partners include:

• Broadway in Detroit | Detroit Goodfellows
• Jasmine Brown, President, ACS GenNow Network | American Cancer Society
• CBS Detroit’s Terrance Friday and Shaina Humphries | Alzheimer’s Association
• Clownie, The Parade Company | The Parade Company
• Melissa Coulier, Co-Founder, Live Well Lead Well | Gilda’s Club Detroit
• Detroit Grand Prix | Pope Francis Center
• Matt DoRight, @mattdoright | Neighborhood Service Organization – NSO Detroit
• Faro Imaging | Lighthouse
• FOX 2 Good Day Detroit | Gleaners Community Food Bank
• Britney Frederick, Britney & Co | Bottomless Toy Chest
• Mark Hackel, Macomb County Executive | Macomb County Animal Control
• Shea Hicks-Whitfield, HGTV’s Bargain Block | Empowerment Plan
• Eric Larson, CEO, Detroit Downtown Partnership | Detroit 300 Conservancy
• LittleGuide Detroit | Children’s Foundation
• Martin Manna, President, Chaldean American Chamber | Chaldean Community Foundation
• Stephanie Masko, Thestyled.home | The Rainbow Connection
• Haneen Matt, Haneen’s Haven | ChadTough Foundation
• Sarah Michals, Host of Water Your Garden Podcast | Detroit Dog Rescue
• Bob Riney, President and CEO, Henry Ford Health | Game on Cancer
• Anastasia St. John, @anastasiamariediaries | The Salvation Army Southeast Michigan Adult Rehabilitation Center
• Isaac TeSlaa, Wide Receiver, Detroit Lions | Be Cafe
• Anthony Tomey, CEO, Born in Detroit | Jay’s Juniors
• WDIV’s Live in the D | Lace Up Detroit
• WXYZ Detroit | Forgotten Harvest

Other highlights from the evening include live performances by the Detroit Academy of Arts and Sciences Choir, face painting, photo booths and more. At 6:45 p.m., a short program in the store’s atrium with local dignitaries, Gardner White executives and special guests will culminate with a spectacular tree lighting ceremony. Twinkle Town’s sparkling lights, festive trees, and holiday decor will remain on display at Gardner White’s flagship store throughout the holiday season for all to enjoy.

Sponsors of Twinkle Town,

presented by Gardner White include: Tempur-Pedic, Simmons, Serta, Aireloom, King Koil, Elite Rewards, Glacier Sleep, Kingsdown, Bedgear, Flexxmotion, Nisco and Kuka.

Gardner White is a proud 113-year family owned and operated business headquartered in Warren, Michigan. Rooted in providing customers quality products, great value and innovative services, Gardner White is dedicated to the communities they serve and is the proud presenting sponsor of America’s Thanksgiving Parade, and Official Furniture and Mattress Store of the Detroit Lions. With 20 stores around the state, Gardner White is the only Michigan furniture and mattress store to provide same-day delivery and nighttime delivery for busy working families. From designer brands to budget-friendly finds, Gardner White truly has something for every style and every price point. For more information, visit www.gardner-white.com.

 About Gardner White

Family-owned and operated for 113 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 20 stores around the state and parent company to GW HOME. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States, and Best Places to Work by Furniture Today and Crain’s Detroit Business. For more information, visit www.gardner-white.com and follow us on Instagram, Facebook, Pinterest, YouTube and X.