Bluewater Technologies Powers the Holidays with Activations Throughout Metro Detroit

Photo courtesy of Courtesy of Bluewater Technologies and Joe Maroon.

Experience the largest unforgettable, one-of-a-kind, and must-see holiday events in Michigan!

(WIXOM, MI November 2025) Michigan-based Bluewater Technologies, a certified Women’s Business Enterprise and one of the nation’s leading experiential agencies specializing in award winning brand activations, events, and modern AV solutions, are Powering The Holidays with unique holiday themed activations that use cutting-edge technology to create experiences for guests of all ages. These holiday activations can be found now thru the beginning of January at multiple indoor and outdoor locations throughout Metro Detroit. From the magical forest of Glenlore Trails to the lively streets of downtown Detroit and beyond, Bluewater is using technology to create unforgettable immersive experiences this holiday season.

Each distinctive activation showcases how the team at Bluewater can transform any ordinary space into something extraordinary by using cutting-edge audio-visual technology and unparalleled storytelling. The team at Bluewater is trusted to design, install, and support innovative technology solutions that will elevate any size space. They are dedicated to developing brand activations and interactive experiences that communicate culture and engage audiences with a one-of-a-kind memorizing experience.

Glenlore Trails’ Aurora: Winter Wizards

Aurora at Glenlore Trails is a magical night walk experience was created and powered by Bluewater Technologies. Glenlore Trails is Michigan’s largest and longest illuminated and immersive walk-thru forest experience. This holiday season Aurora: Winter Wizards blends technology with nature, creating a magical hands-on adventure throughout a one-mile-long forest trail that has been transformed for the holiday season. Visitors will encounter touch-sensitive light installations, motion-triggered displays, enchanting holiday sounds, interactive games, and a special twist of magic wands that let you unlock hidden surprises along the trail. Bluewater Technologies uses interactive LED walls, projection mapping, synchronized audio systems, and responsive lighting to provide a new narrative and theme each season that will captivate people of all ages. Aurora: Winter Wizards runs Thursday through Sunday nights starting at dusk from November 21, 2025 – Sunday, December 28, 2025. Glenlore Trails is located at 3860 Newton Road in Commerce Township.

Detroit Zoo Wild Lights

Bluewater Technologies has enhanced some of The Detroit Zoo’s annual Wild Lights installations including the Toyland and “Stepping Tones” which feature projected snowflakes that visitors can step on and create music. The Tube Light Show consists of more than 550 LED light tubes programmed to sync with holiday melodies. Additionally, the projection mapping at the Polk Penguinarium add an extra layer of magic to the zoo’s festive offerings.  Check out more than 500 illuminated animal and nature themed displays. Wild Lights runs from November 22, 2025 – January 4, 2026*.

Santa’s Flight Academy

Bluewater Technologies is powering Santa’s Flight Academy at nine premier shopping centers across the country, including two in Michigan at Great Lakes Crossing in Auburn Hills and at Twelve Oaks Mall in Novi. During Santa’s Flight Academy, guests will meet with Santa and then take off on an interactive adventure complete with Santa’s 22-foot-tall sleigh.

Santa’s Magic Mailbox 

Over the past eight years, Downtown Detroit has become a winter destination with its collection of unique holiday-themed shopping, dining, and experiential offerings. This year, in partnership with Bedrock‘s Decked Out Detroit, Bluewater Technologies has created Santa’s Magic Mailbox that will delivery letters directly to the North Pole. You can find the letter box at the outdoor courtyard at the new Hudson’s building downtown Detroit.

Winter at the Station

This season, The Station at Michigan Central in Detroit, will transform into Winter at The Station. Guests can enjoy the warm glow of festive decor and the inspiring sounds of local artist, exploring hands-on activations, and discover curated local drinks, food, and gifts. Bluewater Technologies has created a digital mural; a simple wave of your hand brings the illustration on the immersive LED screens to life with vibrant color. In this new Innovation Immersion Room guests can learn more about the growing tech ecosystem.

Bluewater Technologies is proud to Power The Holidays and provide these unforgettable experiences and memories for families and friends to enjoy this holiday season.

For more information about Bluewater Technologies and its innovative solutions, please visit www.bluewatertech.com.

About Bluewater:

Founded in 1985, Bluewater Technologies Group, Inc. is a leader in experiential marketing and event technology solutions. With over 200 employees and a national reach, Bluewater specializes in creating immersive and interactive brand experiences for events, and permanent installations. Through our integrated services – ranging from strategic ideation, custom activations, and scenic design to production, installation, and digital content creation we help brands connect with audiences in meaningful ways.

Our expertise spans a variety of sectors, including automotive, healthcare, consumer goods, and technology, where we have delivered award-winning activations at events such as CES, NCAA Final Four, and Essence Festival. As a vertically integrated firm, Bluewater offers a seamless experience from concept to execution, supported by cutting-edge technology and innovative approaches. We continuously strive to challenge the status quo and bring positive, impactful stories to life.

Bluewater is a certified WBE by the Women‘s Business Enterprise (WBENC).

For more information, visit www.bluewatertech.com.

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