The Tomey Group’s Anthony and Michael Tomey and Phoenix Franchise Brands Partner to Accelerate Multi-Concept Franchise Growth

Photo Courtesy of The Tomey Group

Michigan based entrepreneurs join forces to expands franchisee opportunities across the U.S.

 Farmington Hills, MI – December 2025 – The co-owners of the Michigan based The Tomey Group, are pleased to announce a strategic partnership with another successful family-owned Michigan company, Phoenix Franchise Brands, who are headquartered in Livonia. Under this new agreement, Tomey Group principals, Anthony Tomey and Michael Tomey, will add to their personal business ventures a partnership with Phoenix Franchise Brands’, while continuing to own and operate the Tomey Group as a separate entity. The Tomey brothers have joined the leadership team as partners and strategic advisors focusing on helping to guide the company’s operations, scaling its existing brands, and driving development of new franchisees across all Phoenix Franchise Brands.

Anthony Tomey, who serves as CEO for The Tomey Group,

and Michael, who serves as CFO, helped start their family business in 2003 with a single Jimmy John’s in Novi to more than 50 locations in Michigan, making them the nation’s third-largest Jimmy John’s franchisee. Under the Tomey Group they also own and operate multiple real estate properties across Michigan. In addition, Michael is owner of credit card processor Bravo Payment Systems

and jointly Anthony and Michael are also co-owners of 8 Mile Vodka and the Born in Detroit™ apparel brand, and now are adding, partners of Phoenix Franchise Brands to their personal portfolios.

Founded in Michigan in 2020,

Phoenix Franchise Brands, is a family-owned business and leader in franchising that believes in creating mission-driven opportunities for entrepreneurs to own and operate successful businesses in high-demand industries.  Phoenix Franchise Brands provide proven business models, world-class training, and comprehensive franchise support to achieve financial independence and long-term growth.  They are a rapidly growing multi-brand franchisor that empowers more than 250 franchise owners across more than 40 states in the U.S.

Phoenix Franchise Brands are a premier choice for aspiring entrepreneurs looking to invest in their future through any of their six unique and high-growth franchise brands that specializes in service-driven brands in the home services and pet care. As part of this new partnership, Anthony and Michael Tomey will apply their franchise, entrepreneurial, and operational acumen, to support each of the current brand’s growth, refine systems, and deliver scalable franchise opportunities. Together with the Phoenix Franchise Brands team, they will further the mission to expand across the U.S. and explore opportunities to add new brand concepts to their diverse portfolio of opportunities.

The Phoenix Franchise Brands portfolio currently consists of:

HOME SERVICE BRANDS

• Steel Coated Epoxy Floors – A franchise focused on installing durable, industrial-grade epoxy & concrete floor coatings for garages, basements, commercial and industrial spaces, and new construction. This brand caters to property owners looking for long-lasting, low maintenance flooring solutions, offering a compelling value proposition in the home improvement and commercial maintenance sectors. www.SteelCoatedFloors.com
• Worried Bird Window Washing & Screens – A home-service franchise offering professional window cleaning, screen repair, gutter cleaning, power washing, holiday lighting, and exterior maintenance for residential and commercial properties. With low startup costs, recurring demand, and a scalable model, Worried Bird presents a strong value-driven business opportunity. www.WorriedBird.com
• Door Renew – A door-restoration and refinishing franchise that breathes new life into residential and commercial doors through expert craftsmanship and finishing services. Door Renew appeals to property owners interested in cost-effective, high-impact aesthetic and functional improvements. www.DoorRenew.com
• Spray Foam Genie – A home-improvement and insulation services franchise offering high-quality spray foam insulation solutions for homes and businesses. As energy efficiency and sustainable building upgrades gain traction, Spray Foam Genie serves a growing market of homeowners and commercial clients seeking value and performance. www.SprayFoamGenie.com

PET CARE BRANDS

• Fetch! Pet Care – A well-established pet-services concept specializing in pet sitting, dog walking, and pet care tailored to clients’ schedules. Positioned in the rapidly expanding pet care segment, Fetch! offers franchisees a recurring-revenue model and proven brand recognition. www.FetchPetCare.com
• Furry Land Mobile Grooming – A mobile pet grooming franchise providing convenient, door-to-door grooming services for pets. With growing demand for premium pet-care convenience, Furry Land is well-suited for entrepreneurs interested in a service-based, scalable business model. www.FurryLand.us

For investors and entrepreneurs, whether you’re a first-time franchisee, a multi-unit investor, or someone seeking to diversify across industries, Phoenix Franchise Brands offers a diverse, high-potential platform.  With six proven franchises all supported by robust systems and now bolstered by a support system of an expanded team of strategic experts and proven industry leaders.

“Partnering with Phoenix Franchise Brands aligns perfectly with our vision and entrepreneurial spirit,” said Anthony Tomey, CEO of The Tomey Group and now Partner, Phoenix Franchise Brands. “We know that feeling of working hard and dreaming of starting your own business, and now we are going to be able to provide guidance with realistic and obtainable opportunities for individuals to become successful business owners.”

“With Phoenix’s well-established brands and our commitment to operational excellence and growth, we see tremendous opportunity ahead, said Michael Tomey, CFO of The Tomey Group and now Partner, Phoenix Franchise Brands.  “Our goal is to not only help Phoenix Franchise Brands and its franchisees thrive, but to be able to inspire others by showing them that they can obtain entrepreneurial success.”

Kevin Longe, CDO & President of Phoenix Franchise Brands said, “Anthony and Michael bring deep experience and a results-driven mindset. Their involvement will strengthen our leadership, help drive growth across our portfolio, and enhance our ability to scale nationally.”

“Our mission at Phoenix Franchise Brands has always been to partner with leaders who bring not only vision, but the operational expertise required to scale brands sustainably,” said Greg Longe, CEO of Phoenix Franchise Brands. “Anthony and Michael embody exactly that. Their proven track record in building successful multi-unit operations and developing high-performing teams, makes them invaluable partners as we continue expanding our portfolio. Together, we are positioned to accelerate growth across every concept we own and deliver even stronger value to our franchisees and investors.”

For more information on Phoenix Franchise Brands, visit www.PhoenixFranchiseBrands.com

About Phoenix Franchise Brands:

Phoenix Franchise Brands was founded in 2020, is family owned and operated and headquartered in Livonia, MI. Our CEO Greg has been in franchising his entire career, over 40 years in the industry. He got his start at Ziebart International in Troy, MI. Became CEO of Mr. Handyman and Molly Maid in the early 2000’s in Ann Arbor, MI. He then started his own franchisor company, AFS in 2003. At AFS, he had 11 brands in automotive, home service, and food. He then went to Regis International, a global franchisor in the haircare space, followed by Huntington cleaners and then eventually started Phoenix Franchise Brands in 2020 with his wife Maria. Over the next few years, PFB added more brands and continued to grow. Greg’s son Kevin joined the company in 2022 as an equity owner. There are additional family members in the business, Greg’s wife Maria (her son Michael), his other son Steven, son in law Riley, daughter in law Anne, and 150 other w2 employees that are considered family. In 2020, PFB started with Fetch Pet Care. PFB quickly started to grow by adding new brands to its footprint. Furry Land and Door Renew in 2021, Spray Foam Genie in 2022, and Steel Coated Floors and Worried Bird in 2024. With 250+ franchise partners across the country, PFB is continuously looking to grow their footprint within their current brands and looking to acquire new brands into the future to create more opportunities for our franchise family.