Key West Named Michigan’s Favorite Staycation Destination

Photo by PeopleByOwen

Article courtesy of The Resorts Collection 

• Key West is the destination people in Michigan search for most when planning a US vacation, at an average of 350 searches a month.
• Myrtle Beach and Outer Banks take second and third place in the study of Google search volumes across 100 popular US destinations.
• 52.5% of Michigan’s vacation searches focus on US destinations.

New research has revealed Michigan’s favorite staycation destinations.

The study by luxury travel advisors The Resorts Collection analyzed Google search volumes over the past 12 months for a list of 100 popular US domestic vacation destinations to find the spots that Michigan searches for most.

Key West comes out on top, with the Florida destination searched an average of 350 times a month across Michigan.

In second place is Myrtle Beach, with 258 searches a month.

Outer Banks takes third place, with 224 searches a month.

Yosemite follows in fourth place, with 212 searches a month.

In fifth place is Orlando, with 202 searches a month.

Michigan’s top 10 favorite staycation destinations

Florian Pauly, Co-founder of The Resorts Collection, commented on the findings:

“A coastal break like Key West really sells itself on simplicity. There is no itinerary to manage and no landmark you have to tick off, just sea air and the freedom to do very little. For travelers in Michigan chasing that feeling, the smart move is to go slightly outside peak season, when the same beaches are quieter, and the prices are far kinder.”

Source:

Google Keyword Planner

Methodology:

A list of 100 of the most popular US domestic vacation destinations was used as a seed list, with search volumes for the past 12 months sourced from Google Keyword Planner and then ranked by how often people in Michigan searched for each one. Destinations with the same search volume share a rank.

Full ranking: Michigan’s most-searched staycation destinations