Huffy Relaunches Best-Selling Rock It and Sea Star Kids’ Bikes

Image courtesy of Huffy Corporation

Available exclusively at Walmart, these updated models feature improved frame geometry, comfort enhancements, and new graphics.

Huffy, a leader in family cycling for over 130 years, today announced the official relaunch of two of its most popular kids’ bikes, the Rock It and the Sea Star, now available exclusively at Walmart. 

The updated models feature a redesigned frame geometry for better balance and control,

alongside a durable, kid-sized saddle that delivers superior comfort. The 20-inch models feature wider tires for added stability over cracks and bumps. Each model and size features a full-wrap chainguard that keeps pant legs and footwear protected. The Rock It and Sea Star feature updated colors, modern graphics, and new easy-rolling tires that make pedaling effortless. 

Alongside these new enhancements, the bikes retain essential, parent-approved features, including hassle-free single-speed drivetrains, intuitive coaster brakes, cushioned seating tailored for young riders, and Huffy’s signature EZ Build assembly. EZ Build is an innovative, quick-assembly system designed specifically for children’s bicycles, allowing parents to put the bike together in just four simple steps. 

“The Rock It and Sea Star are two of Huffy’s most popular models, and we’re proud to reintroduce them with thoughtful design upgrades to support young riders and parents,” said Chris King, Vice President of Marketing, United Wheels. “These models are ideal for learning to ride, gaining confidence, and enjoying the outdoors.” 

The Rock It and Sea Star are now available exclusively in Walmart stores and at Walmart.com in 12-inch ($72 MSRP), 16-inch ($78 MSRP), and 20-inch wheel sizes ($88 MSRP). 

About Huffy Corporation: 

Huffy Corporation is a privately held company celebrating more than 130 years in the bicycle business. The instantly recognized brand is sold at thousands of retail locations, shipping 5 million bicycles annually throughout the U.S. and more than 40 countries internationally. Huffy products are known for durability, comfort, and the fun memories made on trikes, scooters, bikes, and ride-ons for every member of the family. For more information, visit http://www.huffy.com. To learn more about Huffy’s parent company, United Wheels, visit http://www.unitedwheels.com.