The Most Popular Social Media Platforms in Michigan Revealed

Article courtesy of Winder Law Firm.

YouTube is the most searched social media platform in Michigan, with 6,114,884 average monthly Google searches for terms related to it.
Facebook and X rank second and third, with 4,295,241 and 941,707 average monthly Google searches in the state, respectively.
Michigan residents make an average of 13,776,148 monthly Google searches for social media platforms overall.

New research has revealed the most popular social media platforms in Michigan, with YouTube taking the top spot.

Analysts at personal injury firm Winder Law Firm analyzed the average number of monthly Google searches Michigan makes for terms related to social media platforms, such as ‘Facebook login’ and ‘TikTok desktop,’ to reveal which platforms are the most popular in the state.

The top five most popular social media platforms in Michigan

Rank	Platform	Average monthly Google searches
1	YouTube	6,114,884
2	Facebook	4,295,241
3	X	941,707
4	Instagram	756,688
5	Reddit	549,287

YouTube is the most popular, with a huge 6,114,884 average monthly Google searches, almost two million more than the second-ranking platform.

Facebook is second, with 4,295,241 average monthly searches, another huge search volume over four times that of the third-ranking platform.

X, formerly Twitter, places third, with 941,707 average monthly Google searches in Michigan, followed by Instagram and Reddit, with 756,688 and 549,287 average monthly searches, respectively.

Michigan’s total searches for social media platforms reach 13,776,148 per month, which is equal to 137,250 per 100,000 residents. This figure is just one percent above the national average, which sits at 135,356.

The states with the highest search volume per capita for social media platforms are New York, with 157,537 monthly searches per 100,000 residents, followed by Virginia and Washington with 156,340 and 153,725 average monthly searches per 100,000 residents, respectively.

Aaron A. Winder, Managing Attorney at Winder Law Firm, has commented,

“While you might assume that people in more rural or isolated states would use social media platforms more to stay connected, this data shows the opposite. We can see that social media engagement is much more concentrated in high-density areas that are known more for their tech scene.

“New York’s rate of searches is 16% higher than the average across all states, which sits at 135,356, while Michigan’s is just 1% above average, highlighting a huge contrast between states.”

Source:

Google Keyword Planner

Methodology:

Google Keyword Planner was used to determine the number of Google searches for the keywords related to the social media platforms listed below in each state during each month over the past 12 months. These figures were averaged to find the average monthly search volume in each state for social media-related terms. Each state’s total was then compared to its population to allow for a fair comparison between states of different sizes.

Social media platforms included in the analysis:

Facebook

Instagram

Snapchat

TikTok

YouTube

Threads

X (includes ‘Twitter’ searches)

Full ranking of the states searching the most for social media platforms

Rank	State	Total average monthly search volume	Average number of monthly Google searches per 100,000 residents
1	New York	30,831,885	157,537
2	Virginia	13,626,111	156,340
3	Washington	12,010,336	153,725
4	North Carolina	16,641,498	153,583
5	Georgia	16,920,814	153,418
6	Massachusetts	10,654,558	152,178
7	Texas	46,353,266	151,961
8	Oregon	6,239,262	147,383
9	Illinois	18,435,049	146,896
10	Pennsylvania	18,878,638	145,650
11	California	56,670,340	145,438
12	Maine	2,023,973	145,013
13	Utah	4,942,477	144,613
14	Ohio	16,856,156	143,019
15	Maryland	8,812,669	142,594
16	Minnesota	8,114,365	141,417
17	Nevada	4,499,456	140,864
18	Colorado	8,260,679	140,545
19	Arizona	10,321,229	138,888
20	New Hampshire	1,947,177	138,880
21	New Jersey	12,893,893	138,781
22	Alabama	7,055,299	138,110
23	Michigan	13,776,148	137,250
24	Delaware	1,414,290	137,058
25	Connecticut	4,948,258	136,799
26	Rhode Island	1,489,805	135,936
27	Wisconsin	8,009,754	135,507
28	Vermont	867,342	133,960
29	Iowa	4,261,892	132,893
30	Florida	30,037,928	132,848
31	Nebraska	2,600,218	131,432
32	North Dakota	1,026,444	130,936
33	Missouri	8,024,043	129,500
34	Kansas	3,801,521	129,279
35	Tennessee	9,197,333	129,058
36	Kentucky	5,839,723	129,022
37	Indiana	8,806,612	128,335
38	South Carolina	6,882,549	128,082
39	Oklahoma	5,159,654	127,279
40	Louisiana	5,725,730	125,187
41	Montana	1,417,238	125,108
42	Idaho	2,456,745	125,043
43	New Mexico	2,636,842	124,710
44	South Dakota	1,136,326	123,605
45	Wyoming	707,152	121,076
46	Hawaii	1,712,051	119,295
47	Arkansas	3,565,725	116,233
48	Alaska	816,217	111,291
49	Mississippi	3,179,323	108,152
50	West Virginia	1,877,623	106,076