Barebells Ups the Protein with a New High Protein Bar Range

Photo courtesy of Barebells

More protein, more Barebells. On October 14, Barebells introduces its new High Protein Bar range, packing 28 grams of protein into each 60-gram bar, with no added sugar. Meet Cookie Captain and Choco Champ, two new additions to the Barebells family for those looking to get even more protein in a convenient, on-the-go format.*

With protein taking center stage, Barebells has developed a new protein blend to achieve the higher protein content while maintaining the taste and texture consumers have come to expect from Barebells. The result is a slightly more substantial bar, delivering 28 grams of protein in every serving.

The new range launches in two flavors:

Cookie Captain:

Creamy vanilla and cookie-flavored dough with crunchy cocoa crisps, coated in milk chocolate.

Choco Champ:

Smooth dough with a light chocolate flavor, coated in milk chocolate and topped with crunchy crisps.

“With the High Protein Bar range, we wanted to offer something for those who really prioritize their protein intake. Fitting 28 grams of protein into a 60-gram bar required us to develop a new protein blend, and we’re very pleased with the result. It’s definitely a more substantial bar, still unmistakably Barebells. Consider it our new personal best when it comes to protein,” says Isa Galvan, Global Brand Manager at Barebells.

Barebells High Protein Bar launches in the US on October 14, 2026. It will be available in gyms, retail and online, including at shop.barebells.com.

About Barebells

Committed to your cravings, Barebells offers delicious protein bars, protein sodas, milks drinks and lower-sugar candy – all great-tasting alternatives to snacks, drinks and treats on-the-go. The brand was first launched in Sweden in 2016, and came to the US in 2020, and is now present in over 50 markets around the world. Barebells’ bars come with protein, have no added sugar*, and never compromise on taste.

*See nutrition information for sugar, saturated fat, and calorie content. Not a low or reduced calorie food.