Let It Snow! Pillsbury Funfetti Debuts Melted Snowman Swirl Cake Mix and Frosting for a Whimsical Winter Bake

Photo courtesy of Hometown Food Company

CHICAGO, Sept. 9, 2025 /PRNewswire/ — Pillsbury™ Funfetti is adding a frosty twist to holiday baking with two magical new launches: Pillsbury Funfetti Melted Snowman Blue & White Vanilla Swirl Cake Mix and Pillsbury Funfetti Melted Snowman Whipped Blue Vanilla Frosting with Sprinkles. These playful, winter-themed treats make it easier than ever to turn snow days into baking days.

Create a winter wonderland in every bite with this festive cake mix, featuring separate pouches of blue and white vanilla cake mix designed to swirl together into a magical, marbled masterpiece. Whether you’re baking a full cake or a batch of cheerful cupcakes, this delightful mix brings seasonal joy to any occasion. Finish it off with the matching whipped blue vanilla frosting, and add a touch of fun with snowman-themed Funfetti sprinkles—conveniently stored in the lid—making every dessert a celebration of the season.

Pillsbury Funfetti® Melted Snowman Blue & White Vanilla Swirl Cake Mix:

• Moist, Colorful Vanilla Cake: Dual pouches of blue and white vanilla cake mix swirl together for a festive look.
• Easy to Bake: Just add eggs, oil, and water. Check out a fun video with instructions HERE
• Bonus Fun: Snowman-themed cutouts included on the box for creative decorating with kids or party flair.
• SRP: $2.92 (15.25-oz. box – makes one 13×9-inch cake, two 8″ or 9″ rounds, or 24 cupcakes)

Pillsbury Funfetti® Melted Snowman Whipped Blue Vanilla Frosting with Sprinkles:

• Fluffy, Spreadable Frosting: Perfect for frosting cupcakes, cookies, or cakes.
• Snowman-Themed Sprinkles: Stored conveniently in the lid for an extra pop of fun.
• SRP: $1.96 (12-oz. tub – frosts 24 cupcakes)

“There’s no better way to celebrate the magic of the holiday season than by baking with the people you love,” said Dan Anglemyer, Chief Operating Officer at Hometown Food Company. “Our new Funfetti Melted Snowman Cake Mix and Whipped Frosting capture all the joy of a snow day—playful, colorful, and full of flavor—without ever stepping outside. It’s a fun, festive way to turn winter moments into sweet memories the whole family can share.”

Whether you’re hosting a festive winter gathering or just looking for a cheerful baking activity, Pillsbury Funfetti Melted Snowman collection adds a delightful touch of joy and sweetness to the season. Available November through December at major retailers nationwide.

For more baking inspiration, sprinkle-stacking tips, and creative cake ideas, visit PillsburyBaking.com or follow @PillsburyBaking and @Funfetti on Facebook, Instagram, and Pinterest.

About Hometown Food Company

Hometown Food Company, based in Chicago, IL, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury™ brand’s shelf-stable baking products, including Funfetti®, along with Hungry Jack®, Birch Benders®, Arrowhead Mills®, White Lily®, Jim Dandy®, De Wafelbakkers®, Martha White®, and Chef Boyardee brands.