Air Zoo Offers Free Admission for SNAP and WIC Families This Holiday Season Portage, MI!

Photo courtesy of Air Zoo. 

PORTAGE, Michigan, November 2025 — The Air Zoo Aerospace & Science Center is proud to announce that all SNAP and WIC beneficiaries will receive free admission for up to six family members per household now through December 31, 2025. Children ages 0–4 are always free. For nearly five years, the Air Zoo has been a proud partner of Museums for All, a national program that works with more than 1,500 museums to encourage people of all backgrounds to visit and develop a lifelong love of museums. The promotion is intended to provide additional budget relief for families facing unforeseen financial hardships this year, and to help provide access to inspiring and educational-based experiences the entire family will enjoy.

To participate, guests simply need to show proof of current SNAP or WIC benefits at the Air Zoo ticket counter upon arrival. No pre-registration or online purchase is required.

Discovery Belongs to Everyone

This initiative is part of the Air Zoo’s ongoing commitment to remove financial barriers and make science, technology, engineering, art, and math (STEAM) learning experiences accessible to all.

“We believe everyone deserves the chance to dream big and be inspired,” said Seth Welton, Marketing & Communications Manager at the Air Zoo. “By expanding access for SNAP and WIC families at no cost this holiday season, we’re continuing our mission to ignite curiosity and make discovery more accessible.”

Everyone can experience adventure at the Air Zoo this winter. Guests of all ages can discover the wonder of flight and space as they explore more than 100 aircraft and spacecraft, hands-on science exhibits, creative play areas, indoor amusement rides, and full-motion flight simulators, all in a place designed to ignite imagination and curiosity. The excitement soars this holiday season with Winter Break Family Fun Days on December 22-23 and 29-31, featuring special activities designed to engage and inspire families throughout the holiday season.

The Air Zoo also offers Community Access Memberships for families who visit often. These specially funded memberships are available for a limited time, thanks to generous support from the Marvin and Rosalie Okun Foundation.

For more information about the Air Zoo’s Community Access Programs, hours, exhibits, and education programs, visit airzoo.org or call 269.382.6555.

About the Air Zoo

The Air Zoo is an internationally acclaimed Smithsonian-affiliated aerospace and science center, boasting a renowned collection of over 100 rare and historically significant aircraft and more than 80,000 unique artifacts, displays, and exhibits showcasing history, science, and technology. The Air Zoo stands apart from similar museums and learning centers of its kind, with a keen focus on hands-on learning and engaging educational programs. Located in Kalamazoo, Michigan, the Air Zoo is a one-of-a-kind destination perfect for the whole family with flight simulators, a theater, amusement rides, hands-on exhibits, a restoration program that specializes in WWII planes rescued from the bottom of Lake Michigan, and a one-of-a-kind indoor, hand-painted mural that reaches 32 feet tall and 800 feet wide!

About Museums for All

Museums for All is a national access program that encourages people of all backgrounds to visit museums regularly and build lifelong museum habits. Through this initiative, individuals and families receiving food assistance (SNAP benefits) can gain free or reduced admission to more than 1,500 participating museums across the United States simply by presenting their SNAP Electronic Benefit Transfer (EBT) card.

Museums for All helps reduce financial barriers that often prevent families from experiencing the joy of discovery, creativity, and learning together. Participating museums—ranging from science and children’s museums to art, history, and natural history institutions—offer discounted admission, from free to $5, for up to four guests per EBT cardholder during regular operating hours.

Since its launch in 2014, Museums for All has welcomed more than 13 million visitors nationwide and continues to grow, helping make museum experiences accessible to everyone. The program is an initiative of the Institute of Museum and Library Services (IMLS), administered by the Association of Children’s Museums through a cooperative agreement with IMLS.

Learn more or find participating museums at museums4all.org.