Performance Based Marketing

Michigan moms!  Are you ready to Drive more traffic to your online store using performance based marketing.

First off, what is performance based marketing? Realistically, it is a form of advertising in which the purchaser pays only when there are measurable results.  This is becoming more common all across the Internet.

Performance Based Marketing can very be helpful to your business, but it’s all in how you utilize it.  Increasing sales definitely doesn’t just happen over night.  If you really put your mind to it, the results can be rewarding.

There are four common pricing models in the online performance advertising market.  These are via Wikipedia.org:

  1. CPM- Cost-Per-Mille
  2. CPC- Cost-Per-Click
  3. CPL-Cost-Per-Lead
  4. CPO-Cost-Per-Order

To view descriptions behind these models, click here.

Are you ready to Promote Your Online Store?

What are your thoughts on performance based marketing?  Do you find it useful for your online business?


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Lindsey Jenn

Lindsey Jenn is the owner and founder of Michigan Mama News. Ever since homeschooling her 3 daughters (now 1 teen and 2 adults), she loved blogging about local events and activities for families in Michigan. She continues to share these events along with helpful resources and informative articles to benefit Michigan families and beyond. Lindsey Jenn possesses an associate's degree in child development from Schoolcraft College and a bachelor's degree in marketing from Southern New Hampshire University.

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