The Languages Michigan Residents Want to Learn the Most Revealed in New Study

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Article courtesy of LTL Language School.

• Spanish is Michigan’s most popular language, with 1,460 average monthly searches in the state for terms related to learning it. 
• English and Japanese rank second and third, with 730 and 700 monthly searches, respectively.
• Asian and European languages make up the majority of the top ten ranking.

New research has revealed which languages residents of Michigan are the most eager to learn, with Spanish taking the top spot.

Language experts at LTL Language School analyzed the average monthly search volume in Michigan for terms related to learning over 80 different languages, such as “learn Spanish” and “French classes.” The monthly search volumes across these terms were combined to identify the languages Michigan residents are most interested in learning

The top ten most searched languages in Michigan

Rank Language Monthly search volume

Spanish is Michigan’s most popular language to learn, with 1,460 average monthly Google searches.

English comes in second, with 730 monthly searches for terms related to learning the language.

Japanese takes third place with 700 average monthly searches for related terms.

Korean follows in fourth place, with 580 monthly searches for terms related to studying it.

French rounds out the top five with 560 monthly searches in the state for terms related to learning it.

Italian ranks sixth with 380 monthly searches, followed by Arabic (360), German (330), Russian (300) and Chinese (260), highlighting the broad variation of languages Michigan residents are interested in studying.

Max Hobbs, Marketing Director at LTL Language School, has commented:

“Modern language learning has evolved far beyond the traditional classroom, with so many people across the state searching for online alternatives. Spanish taking first place is unsurprising given how widely it is spoken in the state and across the US as a whole, and the presence of so many European and Asian languages in the ranking is likely fueled by travel and global media.

“For example, Korean ranking fourth is a strong reflection of how global pop culture, from K-dramas to K-pop, is driving real demand for language learning.

“People aren’t just learning a new language to improve their resumes; they are using it to connect with cultures they are passionate about. Whether they are planning a trip, watching international TV shows, or simply wanting to chat with their neighbors, these search trends show that when people decide to pick up a new language today, they are looking for practical, flexible ways to do it.”

Source:

Google Keyword Planner

Methodology:

For 85 different languages, the search volume for each of the following terms was taken from Google Keyword Planner for each month over the past 12 months: ‘learn [language],” “[language] lessons,” “[language] classes,” “[language] for beginners,” “[language] course,” “[language] courses,” “[language] tutor.” The average monthly search volume over the past 12 months was then calculated, revealing the top ten most searched languages in the state.